Responsibilities
- Client-facing lead responsible for communication campaign strategy, reviewing campaign-based insights and providing a story-telling interpretation to provided insights
- Work with clients to understand key business challenges and design analytic and testing plans to derive actionable intelligence.
- Own campaign performance and reporting insights while recommending opportunities for optimization (ex. running additional channels, updating current targeting strategy, pitching new analyses to help with client’s business challenges/objectives).
- Reviewing performance of models across revenue, performance, and pacing.
- Design and implement tests to evaluate model and feature performance.
- Working with internal teams and stakeholders to determine measurement tools and products are appropriate for addressing client business challenges.
- Develop innovative measurement tools and solutions
- Consult with clients regarding development & alignment of marketing programs across on-line channels.
- Determine set-up, including testing methodologies, reporting requirements, and optimization modeling requirements, for ensuring full impact and efficiency of optimization efforts. Part of internal team discussions to help set up campaigns for success.
- Communicate campaign optimization results to clients to prove value against original business goals.
Requirements
- 2+ years of working experience in a similar role.
- Extensive experience with SQL and Excel/pivot tables.
- Experience in a digital media/Programmatic analytics role
- Experience puling & putting together audience insights reports
- A great communicator who is able to convey complex technical features in simple terms.
- Someone with an aptitude for media and strategy and able to contextually relay concepts to clients.
- Able to multitask and prioritize among several high-profile clients.
- Have a high degree of creativity, attention to detail, self-motivation, and drive.
- Eagerness to work in a startup team environment that will be rapidly changing
- Enthusiastic team player with a penchant for collaboration and knowledge sharing.
- Willingness to do whatever it takes to get the job done.
- Data driven, technical, self-starting and curious.
- Excellent presentation/visualization/storytelling skills with PowerPoint.
- Excellent diagnostic skills.
- Technical acumen to understand how to design campaigns that optimize the use of our tech platform.
- Professional oral and written communication skills.
- Client facing experience.
- Bachelors degree in Business, Finance, Economics, Statistics, Marketing or equivalent experience
Nice to Have
- Experience with VBA/Excel Macros, Tableau, Python, SAS or other data manipulation tools
Benefits
- Unlimited PTO
- Excellent medical, dental, and vision coverage
- Employee Equity and Stock Purchase Plan
- Employee Discounts, Virtual Wellness Classes, and Pet Insurance
Work Arrangement
Hybrid
Additional Information
- Nerdy but loveable.
