Responsibilities
- Lead the development of paid media strategies across all clients, distributing execution tasks among Google and Meta Ads Specialists. While primarily focused on strategy, this role may support execution when necessary.
- Own campaign performance end-to-end, including budget allocation, targeting, creative direction, and ongoing optimization.
- Monitor and analyze campaign performance, providing actionable insights and strategic recommendations to improve results.
- Transition and manage accounts from daily to monthly budget strategies where appropriate, ensuring efficiency and scalability.
- Identify opportunities for growth, testing new channels, audiences, and campaign approaches to maximize ROI.
- Collaborate with Account Managers and creative teams to ensure campaigns are aligned with overall marketing strategies.
- Communicate performance updates, insights, and recommendations clearly to internal teams and stakeholders.
- Meet with clients as needed to address questions related to strategy or performance and provide expert guidance.
- Leverage AI tools to enhance campaign performance, reporting, and creative development.
- Stay up to date with industry trends, platform updates, and best practices in paid media.
- Maintain high standards of execution, ensuring campaigns meet performance expectations and client objectives.
- Other duties as assigned
Requirements
- 4–6 years of experience in Paid Media, Digital Advertising, or Performance Marketing, preferably in an agency or SaaS environment.
- Proven track record of managing and optimizing paid media campaigns across multiple platforms.
- Strong understanding of campaign strategy, audience targeting, bidding strategies, and conversion optimization.
- Hands-on experience with Google Ads, Meta Ads Manager, and analytics tools such as Google Analytics 4.
- Ability to analyze data, identify trends, and translate insights into actionable strategies.
- Experience managing multiple accounts and budgets simultaneously with strong attention to detail.
- Familiarity with AI tools and a willingness to integrate them into daily workflows.
- Strong communication skills, with the ability to clearly present performance insights and recommendations.
- Highly organized, proactive, and capable of working independently in a fast-paced environment.
- Fluent in English (spoken and written).
Nice to Have
- Knowledge of a second language is considered an asset
Benefits
- Fully remote position allowing you to work from your home anywhere in the world!
- Exciting and dynamic environment with a great leadership team
- Comprehensive training program and regular performance reviews to facilitate your success
- Competitive compensation based on experience and proven abilities
- Great referral programs with incentives and bonuses
- Unbelievable product discounts when you use our products for your own business
- A global workforce of multi-cultural and talented colleagues
- A close-knit operation with amazing growth opportunities for your personal development
- A high-growth SaaS technology company publicly traded on the TSX Venture Exchange
- Corporate headquarters in beautiful Vancouver, British Columbia, Canada
Work Arrangement
Remote (Worldwide)
Additional Information
- The individual must be prepared to work standard business hours on Eastern Time or Pacific Time.
- Due to the nature of this role, we may verify backgrounds, including conducting employment reference, criminal record and credit checks.
- Once hired, the successful candidate must provide a valid government-issued photo ID and proof of residential address as part of their onboarding process.
- The successful candidate will provide their own workstation, computer, headset, and have a fast and reliable internet connection. This position may be required to download and utilize company software.
