Responsibilities
- Strategic planning & execution
- Segment strategy: identify growth bottlenecks and new market opportunities, identify priority areas for both short-term (weekly/monthly/quarterly) and long-term (2-3 year) horizons
- Target setting: set bottom-up targets
- Performance monitoring: deliver weekly segment performance updates including target achievement, ARR, churn and gross profit metrics
- Product marketing & channel enablement
- Market intelligence: provide deep insights on customer personas, market dynamics, pain points and customer needs
- Maintain a continuous customer pulse through regular customer interviews and Sales call reviews to inform hypotheses and prioritization
- Value proposition: craft a differentiated positioning and competitive advantages to accelerate customer acquisition
- Proactively empower channel owners across paid advertising, SEO, partnerships and referral programs
- Evaluate and provide feedback on channel proposals and initiatives
- Act as an accelerator for channel owners, providing rapid deep-dive support (e.g., SEA optimization, conversion analysis…), as well as building and deploying segment-specific assets (email campaigns, landing pages, lead magnet…)
- Product & Data
- Surface segment-specific feature requirements and tracking/analytics needs
- Continuously improve performance dashboards, leveraging AI & Data team assistance
- Contribute to cross-functional topics (e.g., legal setup considerations, guarantee/renewal inputs) and partner with business stakeholders to ensure segment profitability.
Requirements
- At least 5 years of experience in product marketing
- Full French and English Fluency (written and spoken)
- Strong analytical skills. Comfortable building dashboards and using AI assistants for data analysis.
- Entrepreneurial & growth mindset: self-starter who thrives in a fast-moving environment
- Exposure to pricing/packaging and unit economics; ability to reason about profitability.
- Collaborative and able to influence cross-functional teams
Nice to Have
- An experience in strategic business development and/or go-to-market is a plus
- Experience working with small business and individual customer segments is a plus
Benefits
- Fair rewards. Generous equity packages complement your base salary, for permanent contracts only.
- Flexible Office. Amazing office space at our HQ, sponsored co-working hubs or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- Flexible vacation policy and flexible working hours. Organize your time as you wish.
- Delightful healthcare insurance: Extremely comprehensive health insurance - 100% for you and your children, 90-100% for partners depending on your country (permanent contracts only).
- Transport. Country-specific commuter benefits.
- Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
- Personal growth through coaching: At Alan, coaching isn't just a perk - it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential. Learn more about our coaching culture.
- Parental leave. Extended parental leave for all new parents, for permanent contracts only.
Work Arrangement
Hybrid
Additional Information
- For this opportunity, we are aiming to hire within the D-F level range of our salary grid.
