Responsibilities
- Guiding our clients toward sustainable and scalable growth.
- Ensuring revenue is delivered predictably for the business through retention marketing efforts —using data-backed insights to build forecasts, shape strategic direction, and ensure consistent performance delivery.
- Proactively communicate the rationale behind our approach and connect the dots between forecasts and the emails/sms/direct mail etc that are sent out.
- Build, optimize, and scale high-performance marketing strategies.
- Lead with precision and vision, ensuring that every initiative meets the highest standards of execution and effectiveness.
- Take ownership of outcomes, and are committed to building, optimizing, and scaling high-performance marketing strategies.
- Ensure deliverables are on-brand 100% of the time, in collaboration with designers and copywriters.
- Ensure that automations, campaigns and any other retention tool has the correct technical setups and work in tandem to achieve desired business outcomes
- Ensure alignment with the client vs the forecast & strategy
- Ensure above benchmark client satisfaction rate feedback
- Ensure following the Prophit system execution to 100% within the timeline required.
- Ensure all the work is delivered based on the timeline assigned with optimal quality & attention to detail.
- Ensure the client is aligned on Retention goals aligned with revenue goals on the Growth Map and next steps, while making sure everybody on your team has clarity on what is required with exact deadlines.
- Send daily performance updates to the client
- Ensure alignment across Strategy and Forecast with the client for every week of the month.
- Provide weekly updates via Slack.
- Report where required, collaborating with Growth Strategists and Media Buyers.
- Contribute your learnings back to the system for feedback and continuous improvement.
- Contribute & collaborate in ideas and learning across teams.
- Contribute to ideas and learning in future company content production.
- Oversee the profitable growth of retention channels, including but not limited to email, sms, direct mail, popups and push notifications.
- Write briefs and ensure the rest of the team is able to execute on it
- Complete reports with a high degree of accuracy, checking against multiple data points
- Analyse metrics and KPIs to measure the effectiveness of retention efforts, providing insights and recommendations for improvements, with Statlas and the Growth Map as your guide.
- Collaborate with design, content and any other relevant teams to create compelling and engaging email content, ensuring brand consistency and messaging alignment.
- Ensure the timely delivery of relevant deliverables (emails, sms etc), which includes effective internal project management and management of clients and their teams.
- Stay updated with industry trends, new features, and best practices in retention marketing to continuously optimize performance.
- Prioritize the development of relational equity with your team and clients to foster lasting relationships for the continued growth of CTC and our client businesses.
Requirements
- At least 2 years of hands-on experience in email and SMS marketing, with proven execution across campaigns, automations, segmentation, and optimization.
- A minimum of 2 years of experience in retention marketing, owning initiatives that drive predictable revenue, customer lifetime value, and ongoing lifecycle improvements
Nice to Have
- Historical expertise that compounds to bring a well-rounded perspective and adds value to the role. A breadth of experience from any of the multiple domains, including mathematics, data analytics, copywriting, email/sms marketing etc.
Benefits
- First 30 days – $1.5K (Part-time transition phase)
- Days 31–60 – $3K (Full-time start)
- Days 61–90 – $4–5K + performance bonuses
- Negotiate your term contract annually
- This will depend on the amount of clients and the quality of work.
- Growth, Transparency, and Fairness in Career Development
- Progress is Clearly Defined
- Access a weekly performance dashboard to see exactly where you stand compared to team members on both objective and subjective metrics.
- Pay transparency is upheld for all team members
- With consistent contract terms and a clear roadmap for increasing earnings, ensuring everyone understands the path to greater compensation.
- We will also talk monthly about how you can progress
- My Commitment to You: You will work harder, learn more than ever before, and get recognized by the world for your expertise.
- You will gain a diverse skill set while actively contributing to the continuous development of new tools and improvements within our system.
- In doing so you will have an incredible opportunity for rapid career progression.
- We will continue to provide you mentorship through every step of your development in the role and promotion from it.
- We will then continue to provide feedback against the expectation and evaluate against it.
Additional Information
- Fully remote with the ability to pick your schedule.
- Embrace autonomy as a core value, with clear expectations, regular 1:1 feedback sessions, and measurable quality benchmarks to support personal growth.
- Exceptional work is recognized and rewarded, with weekly check-ins for accountability, ensuring you're consistently challenged and engaged with new opportunities daily.
