Los Angeles, United States On-site Employment

LIGANOVA GmbH is hiring a Product Lead (all genders) - Automotive Brand Experience

About the Role

Drive product strategy and execution for digital platforms that enhance how automotive brands engage with their audiences, ensuring alignment between business goals and customer needs.

Responsibilities

  • Define product vision and roadmap for brand-focused digital solutions
  • Collaborate with design and engineering teams to deliver intuitive user experiences
  • Gather and analyze customer feedback to inform product decisions
  • Translate brand values into functional digital features and interactions
  • Manage product lifecycle from concept through launch and iteration
  • Prioritize features based on user needs, business impact, and technical feasibility
  • Work closely with marketing and brand teams to ensure consistent messaging
  • Conduct market research to identify trends in automotive customer experience
  • Develop and track KPIs to measure product performance and engagement
  • Facilitate agile ceremonies and coordinate sprint planning with development teams
  • Create user stories and acceptance criteria for development workflows
  • Ensure compliance with data privacy and industry regulations
  • Coordinate with external partners and vendors when necessary
  • Advocate for the end user throughout the development process
  • Communicate product updates and progress to stakeholders
  • Identify opportunities for innovation within brand experience ecosystems
  • Support integration of multimedia content into digital platforms
  • Balance short-term deliverables with long-term strategic goals
  • Lead user testing sessions and analyze behavioral insights
  • Refine product offerings based on analytics and A/B testing results
  • Maintain documentation for product requirements and decisions
  • Drive alignment across departments on product objectives
  • Onboard and train internal teams on new features and tools
  • Troubleshoot issues and coordinate timely resolutions
  • Stay current with advancements in automotive technology and digital trends

Compensation

Competitive salary based on experience and qualifications

Work Arrangement

Hybrid work model with flexible hours and remote options

Team

Collaborative team of designers, developers, and brand strategists focused on innovative digital experiences

Why Join Us

  • Be part of a forward-thinking team shaping the future of digital brand interactions in the automotive space
  • Work in an environment that values creativity, ownership, and continuous learning

Our Values

  • We prioritize user needs and brand integrity in every decision
  • We foster open communication, accountability, and inclusive collaboration

Available for qualified candidates requiring work authorization

Planning long-term in Thailand?

Full relocation support, start to finish

From visa strategy to housing, banking, and schools for your family — SVBL plans and manages every detail of your move to Thailand so nothing falls through the cracks.

Complete relocation planning
Family visa & school enrollment
Banking & insurance setup
Cultural integration support
Plan your move
One partner for everything
About company
LIGANOVA GmbH
LIGANOVA ist führend im Bereich Brand- & Retail-Experience und auf die Transformation kommerzieller Retail-Flächen in phygitale Erlebnisräume sowie die Schaffung hochwertiger Nachhaltigkeitslösungen spezialisiert. Am Schnittpunkt zwischen Mensch, Marke und Produkt entwickelt das Unternehmen Markenräume für globale Premium Brands aus den Bereichen Lifestyle, Sportartikel, Automotive, Luxury, Fashion und Retail. Von der Strategieberatung über Design & Produktion bis hin zur weltweiten Implementierung und Digitalisierung – LIGANOVA bietet innovative Lösungen, die Orte dazu befähigen, als Interface für phygitale Interaktion zu agieren und das Marken-Erlebnis in den Mittelpunkt zu stellen.
All jobs at LIGANOVA GmbH Visit website
Job Details
Department Customer Service
Category other
Posted a month ago