Osta is looking for a Performance Marketing Specialist to plan, execute, and optimize high-impact digital marketing campaigns. In this remote role based in Panama, you will focus on maximizing ROI, increasing brand visibility, and driving growth through data analytics and strategic refinement across paid and organic channels.
What You'll Do
- Develop and manage paid ad campaigns across Google Ads, Facebook, Instagram, LinkedIn, and other relevant platforms.
- Plan and implement SEO and innovative GEO strategies to boost organic and paid search visibility.
- Monitor and analyze performance metrics to optimize conversion rates and cost-efficiency.
- Conduct A/B testing, audience segmentation, and experimentation to refine targeting and creatives.
- Collaborate with creative, content, and product teams to align campaigns with business objectives.
- Manage advertising budgets to ensure effective, measurable spending.
- Stay up-to-date with digital marketing trends, tools, and emerging technologies.
What We're Looking For
- Bachelor’s degree in Marketing, Business, or related field (or equivalent experience).
- Proven hands-on experience in paid advertising, Google Ads, social media ads, SEO, and performance marketing.
- Strong analytical skills with the ability to interpret complex data and drive actionable insights.
- Proficiency with tools such as Google Analytics, Google Ads, Facebook Ads Manager, and SEO platforms.
- Excellent command of English (written and spoken).
- Ability to manage multiple campaigns and meet deadlines in a fast-paced environment.
Technical Stack
- Google Ads
- Facebook Ads Manager
- Google Analytics
- SEO platforms
Team & Environment
Collaborate with creative, content, and product teams within a collaborative, results-driven company culture.
Benefits & Compensation
- Compensation: $1,800 – $2,500 USD/month (depending on experience).
Work Mode
This is a fully remote position open to candidates in Panama.
Osta is an equal opportunity employer.