Zippo GmbH is looking for a Paid Traffic Manager (m/w/d) to take responsibility for the strategic planning, execution, and optimization of our paid online marketing campaigns across Europe. Your goal will be to maximize reach and conversions through data-driven advertising strategies.

What You'll Do

Develop strategies to improve revenue and traffic to EU subsidiary websites and support EMEA distributors.
Plan, launch, and manage paid campaigns across platforms including Google Ads, Meta Ads, LinkedIn, and TikTok.
Monitor performance and continuously optimize campaigns based on key metrics.
Manage advertising budgets and ensure efficient allocation.
Create performance reports and derive actionable insights.
Collaborate with internal teams and external partners like content and consulting agencies.
Conduct A/B testing and drive conversion rate optimization.

What We're Looking For

A degree in Digital Marketing, Communications, Business, or a related field.
A minimum of 2 years of hands-on experience in paid advertising.
Strong expertise in Google Ads and Meta Business Manager.
An analytical mindset with a data-driven approach to decision-making.
Experience with tracking tools like Google Analytics and Google Tag Manager.
A self-motivated, organized, and collaborative team player.
Fluency in both German and English.

Technical Stack

Google Ads
Meta Business Manager
Google Analytics
Google Tag Manager

Team & Environment

You’ll join a team of 11-50 employees in an environment characterized by flat hierarchies and fast decision-making processes.

Benefits & Compensation

Tailored professional development opportunities.
Flexible working hours and one day of mobile working per week.
32 vacation days per year.
An attractive benefits package including a company pension scheme, job ticket or parking space, subsidized lunch, and employee discounts.