About the Role
This position involves leading paid media efforts to drive scalable customer acquisition and revenue growth through strategic campaign planning, audience targeting, and continuous optimization.
Responsibilities
- Develop and manage paid advertising strategies across digital channels
- Execute and monitor paid search and social media campaigns
- Analyze performance data to identify trends and opportunities
- Optimize bids, budgets, and ad placements for maximum ROI
- Collaborate with creative teams to produce effective ad content
- Manage A/B testing to refine messaging and targeting
- Track and report on key performance metrics
- Ensure alignment of media spend with business goals
- Work with analytics tools to measure conversion effectiveness
- Maintain up-to-date knowledge of platform algorithms and ad policies
- Coordinate with external agencies or vendors when needed
- Support the development of audience segmentation models
- Monitor competitive landscape and adjust strategies accordingly
- Implement tracking setups for accurate campaign measurement
- Troubleshoot performance issues in real time
- Provide regular updates to stakeholders on campaign progress
- Use customer insights to refine targeting approaches
- Manage product feed optimization for shopping campaigns
- Ensure compliance with brand guidelines in all ads
- Drive efficiency through automation and scripting where possible
Compensation
Competitive salary with performance-based bonuses
Work Arrangement
Remote
Team
Small, agile marketing team within a growing e-commerce organization
What We Offer
- Opportunity to shape the growth of a direct-to-consumer brand
- Autonomy in managing multi-channel ad campaigns
- Access to industry-leading marketing tools and platforms
- Professional development and training resources
- Flexible work schedule with remote-first culture
Technology Stack
- Google Ads
- Meta Ads Manager
- Google Analytics 4
- Klaviyo
- Shopify
- Segment
- Looker Studio
- Microsoft Excel
- Google Sheets
Not available
