Responsibilities
- Manage and optimize the Salesforce CRM platform, including configuration, data integrity, user access, and system governance.
- Create and deploy scalable workflows to enhance marketing and sales operations efficiency.
- Maintain CRM architecture to enable precise tracking, reporting, and visibility into the sales pipeline.
- Oversee the full lead lifecycle from initial engagement to handoff to sales teams.
- Develop marketing attribution models to assess the effectiveness of channels and campaigns.
- Establish and enforce UTM tagging standards across all marketing channels.
- Refine lead scoring methodologies in Salesforce to improve sales qualification and prioritization.
- Design and update dashboards and reporting systems for marketing performance tracking.
- Deliver regular weekly and monthly marketing performance summaries to internal teams.
- Analyze campaign performance and track return on investment across the marketing funnel.
- Ensure reporting frameworks clearly reflect pipeline progression and marketing contributions.
- Manage integrations between marketing technologies, including automation and analytics platforms.
- Work closely with sales, marketing, and operations to align reporting and pipeline visibility.
- Support vendor management and maintain reliable system performance.
- Partner with internal teams to enhance marketing processes, tools, and data quality.
Work Arrangement
Remote (Worldwide) — Boston, Barcelona, Monterrey, Indore, and other global locations
Other
- Candidate must be based in or open to relocating to Barcelona.
- Fluent English language skills are required.
