About the Role
The ideal candidate will support marketing efficiency by managing systems, processes, and analytics to improve campaign performance and operational accuracy.
Responsibilities
- Manage and maintain marketing automation platforms and CRM integrations
- Ensure data integrity across marketing systems and reporting tools
- Develop and monitor key performance metrics for marketing initiatives
- Support lead lifecycle management from acquisition to handoff
- Generate regular performance reports for marketing leadership
- Implement process improvements to increase operational efficiency
- Coordinate between marketing, sales, and IT teams on system needs
- Maintain documentation for workflows and system configurations
- Troubleshoot technical issues within marketing platforms
- Assist in campaign setup and deployment across digital channels
- Enforce data governance and compliance standards
- Optimize email deliverability and list management practices
- Track and report on marketing return on investment
- Manage user access and permissions within marketing systems
- Support integration of new marketing technologies
- Standardize templates and processes for campaign execution
- Monitor system performance and escalate issues as needed
- Conduct regular audits of marketing data and processes
- Provide training to marketing staff on operational tools
- Assist with budget tracking and marketing spend reporting
- Ensure brand and messaging consistency across campaigns
- Evaluate vendor solutions for marketing operations needs
- Maintain calendar of marketing activities and campaigns
- Support compliance with privacy regulations and opt-in policies
- Facilitate cross-functional alignment on marketing initiatives
Nice to Have
- Certification in Salesforce or marketing automation platform
- Experience in healthcare or regulated industry marketing
- Background in data visualization tools such as Tableau
- Knowledge of Salesforce Marketing Cloud
- Experience with project management software
Compensation
Competitive salary and benefits package commensurate with experience
Work Arrangement
Hybrid
Team
Collaborative team environment focused on data-driven marketing performance
Technology Stack
Primary tools include Salesforce, Marketo, Google Analytics, Tableau, Microsoft 365, and internal data platforms
Growth Opportunities
This role offers a clear path to senior marketing operations or marketing technology leadership positions
This position may require sponsorship for employment authorization
