About the Role
The Marketing Operations Program Manager drives the effectiveness and scalability of marketing initiatives through technology, analytics, and process optimization. This position ensures marketing systems are integrated, data is reliable, and reporting delivers actionable insights to support business growth.
Responsibilities
- Lead the planning and execution of marketing operations programs
- Improve marketing technology workflows and system integrations
- Ensure data integrity across CRM and marketing automation platforms
- Develop dashboards and reports to track campaign performance
- Collaborate with demand generation and field marketing teams
- Manage lead lifecycle processes from capture to handoff
- Optimize marketing data governance and segmentation practices
- Support the implementation of new marketing tools and platforms
- Analyze marketing ROI and pipeline influence metrics
- Standardize processes for scalability and compliance
- Coordinate cross-functional projects with sales and IT teams
- Maintain documentation for marketing operations procedures
- Drive adoption of best practices in marketing analytics
- Troubleshoot technical issues in marketing systems
- Evaluate vendor solutions for marketing operations needs
- Ensure compliance with data privacy regulations
- Facilitate training for marketing staff on operational tools
- Monitor key performance indicators for marketing efficiency
- Align marketing data models with business objectives
- Support global campaign execution through operational frameworks
- Manage user access and security protocols for marketing platforms
- Streamline reporting processes for leadership review
- Identify opportunities to automate manual marketing tasks
- Promote consistency in marketing data definitions and usage
- Lead continuous improvement initiatives for marketing operations
Compensation
Competitive salary with benefits package
Work Arrangement
Hybrid work model with flexibility for remote or on-site
Team
Part of the global marketing team focused on scaling demand generation and operational efficiency
Why This Role Matters
Marketing operations is central to driving measurable results and efficiency across the marketing organization. This role directly impacts how effectively campaigns are executed, measured, and optimized.
What You’ll Do
You will own the operational backbone of marketing programs, ensuring systems, data, and processes support strategic goals. You’ll work closely with marketing, sales, and IT to enable scalable, data-driven campaigns.
Available for qualified candidates
