Responsibilities
- Support the planning, implementation, and tracking of marketing campaigns and projects
- Drive customer acquisition, retention, and engagement through targeted marketing efforts
- Work cross-functionally with teams to align on shared objectives and execution
- Ensure marketing activities support overall organizational strategy
- Help coordinate resources and priorities in line with marketing goals
- Assist in scheduling and monitoring project tasks to maintain timelines
- Track and report on campaign performance metrics, delivering actionable insights
- Develop and maintain project documentation, plans, and schedules
- Support the creation and management of vendor agreements
- Coordinate with external vendors to ensure quality and timely delivery
- Perform daily operational and administrative tasks
- Maintain accurate, complete, and reliable marketing data
- Conduct research for project briefs using industry reports and case studies
- Monitor market trends, industry developments, and competitive activity
- Document and improve marketing processes to increase efficiency
- Implement marketing technologies and platforms to optimize workflows
- Research trends in fintech and cryptocurrency marketing
- Ensure consistent brand application across all marketing channels
