Responsibilities
- Take campaign briefs, creative assets, audience targets, and strategic direction from the Director and independently build and launch campaigns across Meta, Google (Search, Display, YouTube), TikTok, and other paid channels — with minimal hand-holding
- Structure campaigns with best-in-class account architecture, ensuring proper segmentation, naming conventions, tracking, and budget allocation from day one
- Own the end-to-end setup of new campaigns including audience builds, creative trafficking, UTM tagging, pixel verification, and QA before launch
- Own daily and weekly optimizations across all active campaigns, including bid management, budget pacing, audience refinement, and creative rotation
- Monitor performance against KPIs including CAC, ROAS, CTR, CVR, and CPA, and make proactive adjustments to keep campaigns on track
- Conduct regular account audits to identify structural inefficiencies, budget waste, or missed opportunities, and implement improvements
- Diagnose underperforming campaigns quickly — identifying whether issues are rooted in creative, audience, bid strategy, landing page, or offer — and take action
- Receive creative assets and ad copy and expertly traffic them into platforms, ensuring proper specs, placements, and formats are applied across each channel
- Execute structured creative tests with clear hypotheses, proper isolation of variables, and consistent tracking to generate reliable learnings
- Maintain a detailed creative testing log and synthesize results into clear performance summaries that inform future briefs and creative direction
- Stay on top of new ad formats, placements, and creative best practices across platforms and proactively recommend tests to the Director
- Design and run incrementality tests using platforms such as Haus or similar tools to validate channel contribution and improve budget allocation decisions
- Understand attribution nuances across channels and apply that knowledge when interpreting performance data and making optimization recommendations
- Contribute to building a measurement culture on the team — bringing rigor, curiosity, and a test-and-learn mindset to everything you do
- Pull and synthesize platform data into clear weekly and monthly performance reports, with insights and recommendations, not just numbers
- Work closely with the Director of Growth Marketing to stay aligned on strategy, flag issues early, and surface opportunities as they emerge
- Collaborate with creative, data, lifecycle, and web teams to ensure campaigns are set up for success across the full funnel
- Bring a point of view — you are not just an executor, you are a thought partner who proactively contributes ideas and observations
Requirements
- 5+ years of hands-on paid media experience with deep expertise in Meta Ads Manager and Google Ads
- Expert-level understanding of campaign structure, audience segmentation, bidding strategies, and creative best practices across platforms
- Analytically sharp — you can read performance data, identify what is and is not working, and translate findings into clear actions and recommendations
- Experienced with incrementality testing and measurement tools such as Haus, Triple Whale, Northbeam, or similar
- Highly organized and detail-oriented, with strong QA instincts — you catch mistakes before they go live
- A proactive communicator who keeps their manager informed, flags issues early, and brings solutions not just problems
- Comfortable working in a fast-paced, high-growth environment where priorities shift and speed matters
Nice to Have
- TikTok Ads experience is a strong plus; familiarity with emerging and streaming/OTT channels is a bonus
- Experience in DTC, CPG, health & wellness, or subscription-based brands
- Familiarity with tools such as Google Analytics, Looker, Triple Whale, or similar analytics platforms
- Understanding of landing page performance and CRO principles as they relate to paid media
- Experience working directly with or in support of a senior growth or performance marketing leader
- Proficient with or eager to leverage AI tools to improve workflow efficiency, creative testing, and campaign performance
Benefits
- Medical
- Dental
- Vision
- Commuter Benefits
- Life & STD Insurance
- Company match on 401 (k)
- Flexible Time Off (FTO)
- Equity
