Allegheny Health Network is looking for a Marketing Manager to own and drive the overall marketing strategy for our Integrated Supply Chain division. This high-energy individual contributor role is responsible for increasing brand awareness, customer acquisition, engagement, and revenue growth by providing strategic leadership and hands-on management of external marketing agencies.
What You'll Do
- Develop and own the overall marketing strategy aligned with company goals and growth objectives for the Integrated Supply Chain division.
- Define marketing priorities, roadmaps, and KPIs to drive brand awareness, demand generation, and revenue.
- Translate business objectives into clear briefs and actionable plans for agency execution.
- Serve as the internal marketing lead and subject matter expert.
- Manage and act as the primary point of contact for external marketing agencies and vendors.
- Oversee agency-led execution across channels such as digital, paid media, content, SEO/SEM, social, PR, and creative.
- Develop and manage agency scopes of work, timelines, budgets, and deliverables.
- Ensure high-quality output, brand consistency, and on-time execution.
- Evaluate agency performance and optimize relationships to maximize ROI.
- Own brand positioning, messaging, and voice across all customer touchpoints.
- Drive integrated marketing campaigns that support customer acquisition, engagement, and retention.
- Support product launches, go-to-market initiatives, and promotional campaigns.
- Partner with sales and leadership to align marketing efforts with revenue goals.
- Track, analyze, and report on marketing performance and campaign effectiveness.
- Use data and insights to optimize strategy, channel mix, and budget allocation.
What We're Looking For
- A strategic thinker and strong operator who can translate business goals into effective, measurable marketing programs.
- Proven experience developing and owning a marketing strategy aligned with business objectives.
- Demonstrated ability to manage external agencies, including scopes of work, budgets, timelines, and performance.
- Hands-on experience overseeing multi-channel marketing execution (digital, media, content, SEO/SEM, social, PR).
- Strong analytical skills to track, report on, and optimize marketing performance and ROI.
- Excellent collaboration skills to partner with sales, leadership, and serve as an internal subject matter expert.
Team & Environment
This is an individual contributor role without direct reports. You will provide strategic leadership while working hands-on through the management of an external marketing agency.
Benefits & Compensation
- Competitive pay
- Comprehensive benefits
Allegheny Health Network is an equal opportunity employer.
