ICEYE is hiring a Marketing Manager to shape how our insurance offerings are positioned and communicated globally. You will translate complex satellite and analytics capabilities into compelling value propositions for insurers, reinsurers, MGAs, and brokers, driving awareness and demand while enabling sales teams.
What You'll Do
- Lead the planning and execution of the marketing strategy for ICEYE’s Insurance solutions in alignment with commercial objectives.
- Own the integrated campaign roadmap and content calendar for the insurance vertical, ensuring consistent messaging across channels.
- Define target segments and personas across the insurance value chain and tailor messaging to their specific needs.
- Plan and execute integrated, multi-channel campaigns to drive awareness, engagement, and demand generation.
- Develop high-quality marketing content and narratives that translate complex capabilities into clear value propositions.
- Create sales enablement materials including pitch decks, case studies, and collateral.
- Collaborate with partners to develop joint marketing initiatives and campaigns.
- Track campaign performance, engagement, and pipeline impact, using data to refine strategy.
What We're Looking For
- 6–10 years of B2B marketing experience, with a strong focus on marketing strategy, planning, and content-driven demand generation.
- Experience working with the insurance sector or marketing technology and data solutions to insurance audiences.
- Proven ability to create compelling content around complex topics such as climate risk, catastrophe events, underwriting, claims, or advanced analytics.
- Excellent written and verbal communication skills in Business English.
- Experience managing integrated marketing campaigns across digital channels including web, email, social, events, and partner programs.
- Strong collaboration skills with a track record of working cross-functionally with commercial, product, and marketing teams.
- Strong project management capabilities with the ability to coordinate multiple initiatives and stakeholders.
- Ability to work independently in a global, fast-paced environment across multiple time zones.
Nice to Have
- Experience marketing satellite data, geospatial analytics, or advanced data solutions.
- Familiarity with marketing automation and CRM platforms such as HubSpot and Salesforce.
- Experience working with partner marketing programs or ecosystem-based go-to-market strategies.
- Experience in a high-growth technology or scale-up environment.
Team & Environment
You will join the Solutions Marketing department and report to the Head of Solutions Marketing.
Benefits & Compensation
- Benefits are designed to support health and wellbeing at work and beyond, with offerings varying by location.
- Base salary range depends on location and experience and will be discussed during the recruitment process.
Work Mode
This is a hybrid role open in Helsinki, Finland; Espoo, Finland; Valencia, Spain; Athens, Greece; and London, United Kingdom.
We’re committed to fair, inclusive hiring and equal opportunity. Everyone is welcome to apply.
