YallaPlay is hiring a Senior Marketing Artist / Motion Designer to lead the creation of high-performing creative assets for our mobile games. In this performance-driven role, you will work closely with the User Acquisition team to concept, produce, test, and optimize marketing video creatives that drive installs and revenue.
What You'll Do
- Design and produce 2D-focused marketing video creatives, including selective 3D content.
- Conduct market research and creative competition analysis.
- Develop creative concepts aligned with product positioning and performance objectives.
- Prepare and structure creatives for creative testing frameworks, including multiple variants and formats.
- Analyze creative performance in collaboration with the UA team and continuously optimize assets.
- Maintain close, ongoing collaboration with User Acquisition Managers throughout the creative lifecycle.
What We're Looking For
- 5+ years of professional experience as a Marketing Artist and/or Motion Designer within the mobile gaming industry.
- Strong track record in producing marketing video creatives for mobile games.
- A strong and relevant portfolio is required, specifically showcasing performance marketing ad videos.
- Strong expertise in 2D marketing video production; familiarity with 3D workflows is considered a plus.
- Solid understanding of performance marketing creative principles, including hooks, pacing, iteration cycles, and creative optimization.
- Demonstrated professional use of AI-powered tools in creative production workflows.
- Ability to collaborate closely with User Acquisition Managers and translate performance data into actionable creative outputs.
- Advanced proficiency in After Effects for motion design and marketing video production.
- Strong command of Adobe Photoshop for visual asset creation and editing.
- Practical experience working with Unity for gameplay capture, mockups, or creative production workflows.
- Experience with Blender or similar 3D software is recommended, particularly for basic 3D scenes, camera setups, and renders.
- Experience producing video-based playables using playable ad tools.
Nice to Have
- Experience creating performance creatives for major mobile advertising platforms (e.g., Google, Applovin).
- Experience working in fast-paced, data-driven UA environments.
- Familiarity with scaling successful creative video and playable concepts across multiple channels.
- Knowledge of Arabic or other regional languages is a plus.
Technical Stack
- After Effects
- Adobe Photoshop
- Unity
- Blender
- AI-powered tools
Team & Environment
You will be part of the marketing team, working closely with the User Acquisition team.
Benefits & Compensation
- Competitive salary
- Remote-first and flexible schedule; digital nomad friendly
- Generous paid time off
- Paid birthdays off
- UAE visa sponsorship (if applicable)
- Growth opportunities and access to learning resources
Work Mode
This is a hybrid position based in Abu Dhabi, UAE.
YallaPlay provides a fun and collaborative work environment with a remote-friendly culture. We are dedicated to producing high-quality, engaging games and are a team that loves games—and each other.
