Wizards of the Coast (Skeleton Key studio) is hiring a Manager, Global Consumer Marketing to help develop marketing strategies, build brands, and create best-in-class consumer executions for our priority toy and game brands. You will partner with internal teams and external agencies to present our products to consumers in unforgettable ways.
What You'll Do
- Translate brand strategy into integrated go-to-market plans inclusive of objectives, positioning, target audiences, and channel mix.
- Execute campaigns across retail, media, digital and social, creator, PR, events and more.
- Lead day-to-day program execution with internal and external partners, keeping work aligned and on brief.
- Write clear briefs and support creative development and asset production from concept through delivery, leveraging AI where appropriate.
- Deliver region-ready assets, toolkits, and calendars that enable adoption at speed while maintaining brand cohesion.
- Track and measure against KPIs, synthesize learnings, and support optimization recommendations.
- Manage project timelines, budgets, and deliverables for assigned initiatives.
- Partner with regional marketing teams and key accounts to ensure local insights and retail moments are reflected in plans.
- Work closely with Brand Creative to ensure visual and tonal consistency across platforms and content.
- Proactively identify new formats, platforms, and cultural moments that help our brands connect authentically.
- Prepare clear updates, recaps, and presentations that communicate plans and results to stakeholders.
What We're Looking For
- Bachelor's Degree in Marketing or a related field.
- 5+ years in integrated consumer marketing or brand management with proven campaign activation experience.
- Data-driven mindset with the ability to review insights and take action.
- Strong team player and relationship builder.
- Storyteller with the ability to organize sophisticated information in a compelling way.
- Knowledge of key marketing channels, including digital marketing and media, ecomm, social, YouTube, PR, and retail.
- Exceptional organization and detail orientation.
- Proficiency in project management, MS Office, and budget management.
Nice to Have
- MBA.
- Toy, game, or licensing experience.
Team & Environment
You will be a member of the Hasbro Toys and Games Global Consumer Marketing team.
Work Mode
This is a hybrid role based in Boston, MA or Pawtucket, RI.
We are an Equal Opportunity / Affirmative Action Employer. Hasbro is committed to equality of opportunity in all aspects of employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, marital status, or any other legally protected status.
