Responsibilities
- Own lifecycle campaigns from concept through development, QA, deployment, and optimization
- Build lifecycle campaigns directly inside Customer.io, including segmentation logic, triggered workflows, email template configuration, and campaign QA
- Identify lifecycle messaging opportunities across the customer journey
- Design and execute behavior-triggered lifecycle messaging programs
- Partner closely with the lifecycle copywriter and design team to develop clear, effective messaging
- Run structured lifecycle experiments to improve activation and engagement performance
- Analyze campaign results and translate insights into follow-up improvements
- Audit lifecycle coverage and propose new campaigns that support growth objectives
- Collaborate cross-functionally with product, marketing, data, and support teams to support messaging tied to customer milestones and feature adoption
Requirements
- 4–6 years of experience in lifecycle marketing, CRM marketing, or customer marketing
- Experience owning lifecycle campaigns end-to-end from planning through optimization
- Hands-on experience building campaigns in lifecycle platforms such as Customer.io, Braze, or Iterable
- Experience building lifecycle emails inside platforms like Customer.io, including working with templates, dynamic content, and basic HTML or Liquid personalization
- Experience implementing lifecycle experiments or A/B tests and applying results to improve performance
- Strong understanding of customer lifecycle stages and behavior-based messaging strategies
- Experience partnering with copywriters and designers to launch campaigns efficiently
- Strong execution discipline and attention to detail when building and QAing campaigns
- Ability to identify opportunities independently and move ideas into execution
Nice to Have
- Experience working in SaaS or SMB-focused products
- Experience supporting lifecycle messaging across multiple channels such as SMS, WhatsApp, or in-app messaging
- Experience working in fast-moving startup or high-growth environments
- Familiarity with tools such as HubSpot, Stripe, Enterpret, ReferralHero, Notion, or Figma
- Experience collaborating closely with product teams on lifecycle messaging tied to feature adoption
Benefits
- Lifecycle marketing is a core growth lever at doola, and this role will directly expand lifecycle coverage across activation, engagement, and retention
- Opportunity to own lifecycle campaigns end-to-end and contribute directly to experimentation that improves customer outcomes
- Work closely with product, design, marketing teams, and the lifecycle copywriter to deliver messaging tied to meaningful customer moments across the journey
- Join a growing lifecycle function and help shape how lifecycle programs scale at doola
- Opportunity to work with a dynamic and innovative company at the forefront of the industry.
- Collaborative and supportive team environment with opportunities for growth and development.
- Flexibility to work remotely from anywhere with a stable internet connection.
- Competitive compensation package with performance-based incentives.
Work Arrangement
Remote (Worldwide)
Additional Information
- Establishing team values is critical. We believe it’s equally essential to identify team non-values. We’re stronger in driving our mission home with both values and non-values taken into account. Our goal in sharing these up front and transparently is to be as straightforward with people as possible. Our goal is not to be combative in our language; it’s to be straightforward.
