Carhartt WIP is hiring a Lead SEA & Paid Social (m/f/x)

Your Responsibilities • Shape and execute our paid media strategy across Google/Bing Ads and key social platforms (Meta, TikTok, Pinterest), driving an omni-channel experience that connects our web shop, app, and physical stores. • Stay ahead of digital trends, bringing fresh tools and approaches into paid media. • Report results clearly, identify growth opportunities, and drive continuous improvement. • Leverage data insights and automation to sharpen campaign strategy and execution. • Work closely with creative teams to deliver localized, platform-tailored assets that connect with audiences. • Plan and optimize prospecting and retargeting campaigns with a sharp focus on KPIs (ROAS, CTR, CPA, CPM). • Lead a small in-house team and guide agency partners, building expertise and collaboration. • Take ownership of campaigns end-to-end, embedding a culture of testing, learning, and optimization. Your Profile • Several years of hands-on performance marketing experience, with a strong track record in paid social and paid search. • Genuine connection to subcultures like electronic music, hip-hop, skateboarding, streetwear, or art; excellent English required (German a plus). • Proven ability to manage large budgets across media platforms. • Skilled in product feeds, automation and MMM tools, alongside advanced use of Google Ads, Meta Business Manager, Excel, and Google Analytics. • Deep understanding of performance marketing metrics and optimization techniques, paired with a data-driven mindset. • Strong analytical and problem-solving skills, thriving in fast-moving, agile environments. • Confident communicator with experience mentoring team members and leading cross-functional projects to completion. • Passion for technology, testing, and innovation — with a collaborative approach across departments.