1KOMMA5° is seeking a Head of Social Media (m/w/d) to develop and execute a cross-channel social media strategy that increases brand awareness, community growth, and lead generation. You will be responsible for content strategy, channel management, performance monitoring, and coordinating external partners.
What You'll Do
- Develop and implement a cross-channel social media strategy focused on Meta, TikTok, LinkedIn, and YouTube.
- Manage the monthly content flow (video, static, reels, stories, UGC) and editorial planning.
- Collaborate closely with the Brand, Performance, and Creative Studio teams, as well as external creators.
- Take responsibility for organic growth, building active communities, trend screening, and developing recognizable content formats.
- Derive data-driven insights from KPIs such as reach, engagement, follower growth, and content performance.
- Build and develop a high-performing social media team, including managing freelancers, creator collaborations, and influencer campaigns.
What We're Looking For
- A completed degree in media studies, communications, psychology, online marketing, or a comparable content- or community-oriented program with a strategic focus.
- At least 5 years of professional experience in social media.
- Of those, at least 2 years in a leadership role.
- Experience with scaling performance channels (Meta, TikTok, LinkedIn) and building organic communities.
- A track record of building social media strategies that integrate brand, community, and performance.
- Proficiency with social media management tools (e.g., Hootsuite, Later, Sprout Social), creator platforms (e.g., Modash, Influencity), and analytics tools (e.g., Google Analytics, Meta Insights, Brandwatch).
- Ability to translate KPIs into actionable insights.
- Experience in cross-functional collaboration with Paid, Brand, and PR teams.
- A high standard for quality, speed, and collaboration.
Nice to Have
- Experience ideally in the DTC sector, with a digital brand, or in a disruptive tech environment.
Technical Stack
- Social Media Management: Hootsuite, Later, Sprout Social
- Creator Platforms: Modash, Influencity
- Analytics: Google Analytics, Meta Insights, Brandwatch
Team & Environment
You will work in a flat hierarchy with direct collaboration with parts of the management team.
Benefits & Compensation
- Opportunity to work in brand new offices in Hamburg, Berlin, and Munich and/or remotely.
- Private use of technical equipment.
- Be part of a fast-growing company with significant development potential.
- Take on responsibility early, even during the onboarding period.
- Contribute to the sustainable transformation of energy infrastructure.
- EGYM Wellpass with access to over 7,600 sports partners.
- Jobrad leasing for a city bike or e-bike.
- Benefits and discounts via Futurebens.
Work Mode
This is a hybrid role based in Hamburg, Berlin, or Munich.
1KOMMA5° is an equal opportunity employer.