Sigma Marketing LLC is hiring a Head of SEO to own the search engine optimization strategy for our iGaming portfolio, focusing on organic growth and brand authority in the competitive US online gambling market. This critical role involves comprehensive strategy development, domain acquisition, and performance tracking.

What You'll Do

Develop and execute a comprehensive SEO strategy tailored for iGaming products and affiliate content.
Research, acquire, and revive high-authority expired domains relevant to the iGaming niche.
Build and scale SEO content networks using PBNs, microsites, and other methods within defined risk thresholds.
Perform comprehensive keyword research and competitor analysis to identify high-conversion opportunities.
Optimize on-page and off-page SEO across all owned assets, landing pages, and partner sites.
Monitor and improve technical SEO elements: site speed, crawlability, indexing, schema, and internal linking.
Oversee content development aligned with keyword strategies, search intent, and iGaming trends.
Manage backlink strategies, including outreach, guest posting, and link acquisition from relevant sources.
Track and report key SEO KPIs such as organic traffic, rankings, CTR, bounce rate, and conversions.
Stay ahead of algorithm changes and SEO trends in both global and regional iGaming markets.
Collaborate with developers, designers, and content teams to ensure SEO best practices are implemented.

What We're Looking For

Minimum 3 years of SEO experience specifically within the iGaming industry and US market.
Proven track record of ranking competitive iGaming keywords and increasing organic traffic.
Experience with domain acquisition, expired domain analysis and recovery, and link equity strategies.
Strong knowledge of Google algorithms, penalties, and SEO risk management in regulated industries.
Proficiency with Ahrefs, SEMrush, Screaming Frog, Google Analytics, GSC, and Majestic.
Solid understanding of affiliate marketing dynamics in iGaming.
Strong technical SEO skills and ability to audit and optimize complex sites.
Excellent English communication and reporting skills.