Responsibilities
- Develop and implement a regional field marketing plan to drive and accelerate sales pipeline growth within key manufacturing sectors.
- Manage marketing initiatives focused on the middle and lower stages of the sales funnel, including executive forums, industry events, user conferences, and targeted account campaigns.
- Work closely with the revenue organization to align field efforts with territory strategies and quarterly pipeline goals.
- Monitor and report on the return on investment, pipeline impact, and revenue contribution of field programs, refining approaches for greater effectiveness.
- Lead the creation and deployment of account-based marketing strategies aimed at enterprise manufacturing clients in Tier 1 and Tier 2 markets.
- Collaborate with product and industry marketing teams to develop tailored content and campaign paths for high-priority accounts.
- Partner with revenue operations to identify buying intent signals and account scoring models to guide ABM resource allocation.
- Coordinate multi-channel ABM initiatives—spanning digital, direct mail, events, and outbound outreach—to engage decision-making groups and shorten sales cycles.
- Lead a high-impact sales enablement function that provides the revenue team with essential knowledge, content, and tools to close deals.
- Create and manage a comprehensive enablement curriculum covering product differentiation, competitive insights, industry expertise in manufacturing ERP and AI, and deal strategy.
- Align with product marketing to quickly convert new product launches, messaging changes, and competitive developments into actionable sales resources.
- Design onboarding programs for new sales team members and establish recurring training schedules for the entire revenue organization.
- Optimize sales enablement platforms and content management systems to ensure timely delivery of relevant materials to sales representatives.
- Act as the main connection point between revenue, product marketing, and industry marketing to coordinate integrated go-to-market initiatives.
- Foster a continuous feedback loop between field sales teams and marketing to refine messaging based on market response.
- Collaborate with marketing operations to maintain accurate campaign tracking, attribution models, and pipeline reporting.
- Advocate for field marketing and sales enablement requirements during quarterly planning and budgeting cycles.
