Paired is seeking a Head of E-commerce Operations (CRO) for a US-based DTC client. This is a growth engine role where you will be accountable for the full DTC P&L, driving revenue and margin across the Shopify store.

What You'll Do

Own the full DTC P&L, driving revenue and margin across the Shopify store.
Test, optimize, and ship site updates weekly for CRO and site performance.
Partner with media buyers to scale Meta, Google, YouTube, and Affiliate channels while owning cross-channel strategy and budget pacing.
Own Klaviyo and Attentive programs for retention and lifecycle, including flows, campaigns, segmentation, upsells, and subscription strategy.
Use Northbeam, post-purchase surveys, and cohort data for attribution and analytics to make data-driven decisions.
Build a tight feedback loop with CX and product teams to identify churn risks, bugs, and new revenue opportunities.

What We're Looking For

5+ years leading ecommerce at a high-growth DTC brand.
Deep Shopify Plus experience including theme customization, app management, and conversion logic.
Fluent across platforms: Meta, Google, Klaviyo, Northbeam, and post-purchase survey data.
Creative intuition combined with analytical rigor.
Experience building, leading, and leveling-up high-performing cross-functional teams.

Nice to Have

Experience in CPG, consumables, or health/wellness DTC brands.
Experience with subscriptions, influencer affiliate programs, and retail-to-DTC funnel coordination.
Past work scaling a brand from $10M to $100M+.
Interest in hydration, wellness, or performance optimization.