BetterSleep is hiring a Head of Data to own and evolve the entire data function — platform, people, and strategy. This player-coach role manages a team of data scientists, owns the roadmap for data infrastructure, and serves as the strategic data partner to product, growth, and executive leadership.

What You'll Do

Own the architecture and reliability of the UA data pipeline — BigQuery, dbt, Jenkins, AppsFlyer/SKAN attribution, and downstream dashboards and Mixpanel warehouse sync.
Drive the migration of remaining Python transformation scripts into dbt; establish CI/CD, testing standards, and dev/prod environment hygiene.
Partner with engineering on the ingestion layer (ad platform APIs, Firebase, custom subscription backend webhooks) and upstream data quality.
Own the definitions, logic, and reliability of core metrics: installs, trials, trial-to-paid, RPP, ROAS, CAC, LTV, churn.
Lead attribution methodology — MMP (AppsFlyer), SKAN 4, SSOT deduplication — and translate it clearly to the UA and executive teams.
Support the experimentation program: help PMs and the UA team design tests, validate results, and build statistical muscle across the org.
Build self-service data products that reduce ad hoc requests, including AI-powered tooling where it delivers real leverage.
Own product analytics instrumentation strategy in partnership with engineering — event taxonomy, Mixpanel governance, Firebase event schema.
Translate product analytics into actionable insight for PMs: retention curves, funnel analysis, feature adoption, onboarding optimization.
Manage and develop two data scientists; make hiring decisions around expansion of the team as needed.
Partner closely with the UA Manager, Growth PM, and Head of Product as the data team's primary business-facing contact.
Set sprint cadence, manage the data backlog, and keep the team focused on high-leverage work.
Drive data governance and data semantic layer development; make visualization platform more usable for non-technical stakeholders.
Help the organization identify and automate high-friction internal workflows using AI.
Champion a culture of practical AI adoption on the data team and beyond.

What We're Looking For

7+ years in data/analytics roles, with at least 2 years managing a data team.
Hands-on analytics engineering experience: know dbt well, comfortable reviewing SQL models and data pipelines.
Deep understanding of subscription and mobile app metrics: trial conversion, trial-to-paid modeling, LTV, renewal rates, cohort analysis.
Experience with mobile UA attribution — MMP (AppsFlyer, Adjust, or similar), SKAN, multi-touch — and cross-platform reporting.
Comfort with BigQuery (or another cloud data warehouse) as the analytical backbone.
Strong instincts for data modeling: think in facts and dimensions, care about grain.
Product analytics experience: owned event instrumentation, built Mixpanel or Amplitude governance frameworks.
Business partnering skills: translate technical constraints into plain language for stakeholders.
Product mindset: think about data as a product that serves internal users.
Practical experience building with AI/LLM tools — designing and shipping AI-assisted workflows, internal analytics agents, or data apps.

Nice to Have

Background in consumer subscription apps (health, wellness, entertainment, productivity).
Built internal data apps using AI frameworks (Claude/OpenAI APIs, LangChain, agent tooling) — dashboards, Slack bots, automated anomaly alerts, natural language analytics interfaces.
Deep experience with attribution frameworks and data modeling.

Technical Stack

BigQuery, dbt Core, Python, AppsFlyer, Mixpanel, Firebase, Jenkins, Google Cloud Storage, Jira

Team & Environment

You will manage a team of two data scientists. You will lead the data function, partnering with the UA Manager, Growth PM, and Head of Product. The role is a strategic partner to product, growth, and executive leadership.

Benefits & Compensation

Competitive salary & compensation
Excellent health, dental, and vision coverage
Retirement plan with employer matching
Commuter & lunch benefits (UberEats)
Free access to telehealth & BetterHelp services
Any hardware/software you need to succeed
A product loved by millions
Awesome people to work with
The chance to help people live a better life, every day
Compensation range: $200,000-$250,000

At BetterSleep we thrive on difference and individuality, and as part of the Teladoc Health family, we are proud to be an Equal Opportunity Employer. We never have and never will discriminate against any job candidate or employee due to age, race, ethnicity, religion, sex, color, national origin, gender, gender identity, sexual orientation, medical condition, marital status, parental status, disability, or Veteran status.