Paired is looking for a Head of Community Management to own the strategy, structure, and growth of our client's community ecosystem. You will shape how people experience this direct-to-consumer brand beyond transactions, building trust, advocacy, and long-term loyalty.

What You'll Do

Design and execute a comprehensive community strategy across platforms
Build engaged customer ecosystems, including private groups and ambassador programs
Develop systems that turn customers into advocates
Increase retention, customer lifetime value, and brand affinity through community touchpoints
Refine and elevate brand messaging across community channels
Identify inconsistencies in messaging and correct them
Develop frameworks that unify voice across teams
Translate complex product science into empowering, community-first language
Lead brand clean-up initiatives when messaging needs repositioning
Monitor community sentiment and proactively address friction points
Create escalation processes for brand concerns
Build transparent communication systems that increase trust
Shape how the brand responds in moments of tension or feedback
Design and scale structured ambassador programs
Identify power users and elevate them into brand champions
Create feedback loops between community and product teams
Develop referral and advocacy initiatives tied to measurable growth
Build and manage the community team
Establish standard operating procedures for engagement, moderation, messaging, and reporting
Collaborate closely with Social, Paid Media, Customer Experience, and Product teams
Implement reporting dashboards tied to retention and brand sentiment

What We're Looking For

5+ years in community leadership roles, with direct-to-consumer or consumer brand experience preferred
Proven experience scaling engaged communities, not just growing follower counts
Strong brand strategist with a sharp instinct for positioning and tone
Experience cleaning up, refining, or repositioning brand messaging
Comfortable navigating brand pivots and leading narrative transitions
Deep understanding of loyalty, retention, and customer psychology
Highly organized, strategic, and systems-oriented

Nice to Have

Experience in health, wellness, or education-based brands
Experience leading ambassador or referral programs
Have worked directly with founders during brand evolution phases

Team & Environment

You will report directly to the Founder / Chief Marketing Officer.

Benefits & Compensation

Join a lean, nine-figure company at a pivotal scaling moment
Direct access to founders and full collaboration with creative direction
Opportunity to shape brands in sports and youth culture
Compensation starting at $100,000+ based on experience

Work Mode

This is a remote position. Candidates should be available for US overlap hours.

Our client is building a new standard in oral care, focused on rebuilding, remineralizing, and promoting long-term health. They're not chasing trends; they're building belief, and community is central to that mission.