Responsibilities
- Own the end-to-end acquisition strategy and deployment, driving scalable, profitable growth for our personal loan business.
- Deeply understand and anticipate market trends, competitive dynamics, VOC and channel shifts, and translate them into credible strategies and tactics that create durable competitive advantage.
- Develop and scale performance marketing strategy across multi-channel initiatives (direct mail, lead-gen email, affiliate, digital, content) and make high-quality expense allocation decisions grounded in how the business makes money, managing to optimize CAC, and unit economics. Ensure resiliency in the strategy that doesn’t over-index in any individual channel.
- Own consolidated forecasting, budget pacing, and performance reporting; partner with Finance on monthly forecasts, land results within tolerance, and establish standardized planning, documentation, and post-campaign reporting frameworks.
- Foster a relentless 'test and learn' culture by applying rigorous logic and honest analysis, challenging assumptions, and learning quickly from both wins and failures to continuously sharpen the approach.
- Communicate complex issues, tradeoffs, and recommendations into clear and compelling narratives that drive aligned decisions across the organization from analysts to senior leadership.
- Build and lead a high-accountability function defined by clear priorities, disciplined execution, and a culture that moves with urgency and discipline to deliver consistently exceptional results.
- Hire, develop, and mentor a team of high-performing growth marketers and assemble the right mix of internal talent, agency/partner resources, and AI agents, knowing when and how to leverage each.
- Drive go-to-market, brand, and product marketing through strong value articulation, competitive positioning, and messaging for net-new customer acquisition.
- Act as a subject-matter expert on emerging martech, AI, and attribution, and on product features and cross-sell opportunities that drive growth and revenue. Partner with Strategy to develop and inform growth goals, and with Technology to plan, build, and evolve the Happy Money marketing engine.
Requirements
- 10+ years of experience in marketing and customer acquisition, overseeing significant budgets that tie directly to revenue targets, plus 5+ years leading marketing teams.
- Consumer Lending or complementary experience, including a track record of scaling credit or lending products and managing acquisition funnels.
- Well-versed and effective across affiliate marketplaces, paid digital, lead generation, direct mail, and email, with deep understanding of attribution models, marketing technology, and the use of AI in marketing.
- Deep understanding of how a lending business makes money and what drives performance, with the ability to make high-quality decisions from a mix of analysis, experience, and judgment.
- Sharp thinking and rigor in debating ideas; comfort with complexity, ambiguity, and pushback; and a deeply data-focused, test-and-learn mindset that generates ideas by connecting across disciplines and data.
- A builder of high-performing teams, composing internal talent, partners, and increasingly AI agents, who recruits, develops, and retains top performers, sets a high bar, and leads by example.
- Ability to drive initiatives from concept to results, owning execution and analysis with a builder's mentality.
- Experience leading acquisition through a martech platform transition (CDP, lead routing, attribution).
Benefits
- Generous medical, dental, and vision insurance options
- Eligible for annual bonus & long-term incentives
- 401k Plan with a matching contribution
- Generous PTO including sick leave, vacation, volunteer, and more
- 12 Weeks Paid Parental Leave
- Company-paid short & long term disability and life insurance
- Monthly tech stipend to help cover expenses for remote work
Work Arrangement
Remote (Worldwide)
