Responsibilities
- Craft and optimize cold email campaigns for B2B clients in various sectors including SaaS, mergers and acquisitions, human resources technology, and financial technology.
- Develop compelling opening hooks, strategic angles, and clear value propositions that stand out in crowded inboxes.
- Leverage AI platforms such as ChatGPT and Claude to accelerate research, brainstorming, and drafting, including refining prompt engineering.
- Collaborate with go-to-market specialists to ensure messaging aligns with target audiences and offer design.
- Conduct A/B testing on subject lines, message hooks, tone of voice, and email sequences, then refine based on data-driven results.
- Utilize Clay to enhance personalization and streamline outbound outreach processes.
