Responsibilities
- Provide the technical instructions for the UA team.
- Handle the data side of early market validation tests.
- Identify Funnel Leaks - in case of a gap between the games, countries, audiences, you are the one who digs into the cohorts.
- Be the link between ads and in-game metrics.
- Push the UA team to move beyond 'cheap clicks' and vanity CPIs.
- Collaborate with Distribution and Product teams to identify opportunities to improve distribution.
- Develop robust experimentation frameworks and perform analyses to support profit growth and distribution optimization.
- Advise the Marketing team on test design and experimental setups based on data insights.
- Analyze results from various experiments and tests.
Requirements
- 3+ years of hands-on experience in mobile gaming analytics or growth, with advanced skills in SQL and querying BigQuery independently.
- Highly proficient with analytics and visualization tools such as Firebase, Tableau, Looker Studio, and advertising dashboards like Meta and AppLovin.
- Possessing deep, practical experience with MMPs, particularly Singular, and knowing how to map users to in-game milestones.
- Having a proven track record in running the data side of soft launches or market validation tests for casual games and helping titles scale from prototype to global launch.
- Being familiar with UA execution, including extensive experience in Meta Ads Manager and other advertising tools, and understanding the trade-offs between broad targeting, ROAS optimization, and targeted campaigns.
- Having strong auction and market intelligence, including knowledge of CPM and CPI variations across regions and genres, and the ability to adjust testing budgets to determine true retention floors in competitive markets.
Benefits
- Employment relationship with a legal entity within Outfit7 group for an indefinite period of time, with a six-month probationary period.
- Diverse work with exciting daily challenges, working as part of a team in a fun, relaxed environment.
- Participation in attractive projects.
- Development opportunities through training, seminars, and conferences
- Choice of sport, fitness, educational, and entertainment activities outside of work.
- Healthy meals in the office
- Flexible working hours
- 24 days of paid vacation
- Participation in a discretionary bonus plan.
- Christmas bonus (subject to internal policies).
Work Arrangement
Hybrid
Additional Information
- We are open to exploring remote work possibilities, subject to the specifics of the candidate's location and preferences.
