Responsibilities
- Owning and optimizing Fieldwire’s website experience, improving messaging, navigation, and conversion across high-traffic pages including the homepage, demo request flows, and key product pages.
- Analyzing and improving visitor-to-signup and visitor-to-demo conversion rates by identifying friction points and implementing data-driven improvements to forms, CTAs, and user journeys.
- Building and scaling lifecycle marketing programs (lead nurture, onboarding, re-engagement, and activation) with a focus on turning engaged leads into pipeline.
- Designing and running an experimentation framework across website and lifecycle channels, owning the test roadmap and translating results into actionable iteration.
- Partnering with Content manager to ensure high-value content is effectively distributed and activated across email and owned channels.
- Supporting digital improvements for CrewCenter, Fieldwire's sister brand, contributing to website and funnel strategy as scope allows.
- Contributing to international growth efforts by helping adapt and scale website and lifecycle strategies across our key non-English speaking markets.
- Providing regular reporting on website, funnel, and lifecycle performance, surfacing insights and recommendations to the broader team.
- Working cross-functionally with Product Marketing, Sales, Revops, and Design to ensure alignment across messaging, funnel performance, and campaign execution.
Requirements
- Bachelor's degree in Business, Marketing, or similar field
- 3-5 years work experience in digital or growth marketing at a B2B SaaS company, with demonstrated ownership of CRO, website, or lifecycle programs—not just support.
- Hands-on experience with Marketo or a comparable marketing automation platform.
- Experience with A/B testing tools and a structured approach to experimentation.
- Proficiency with analytics platforms (GA4, Amplitude, Mixpanel, or similar) and comfort translating data into decisions.
- Comfortable operating independently in a fast-paced environment where priorities shift and not everything is defined for you.
Nice to Have
- Experience optimizing signup flows, demo funnels, or onboarding journeys in a product-led or hybrid GTM context.
- Exposure to international marketing efforts (especially Germany & France), localization workflows, and multi-market campaign execution.
- Experience working across multiple brands or business units simultaneously.
- Knowledge of the construction industry, with understanding of how jobsites and project teams operate so you can speak their language.
Benefits
- corporate bonus which can range up to 30%
