Responsibilities
- Ability to audit, configure, and troubleshoot conversion tracking across Google Tag Manager, GA4, and platform-native pixels.
- Deep understanding of Google Ads Quality Score, bid strategies (CPA, ROAS, manual CPC), and how to diagnose and recover from CPC inflation.
- Execute data-driven media buying strategies that align with client goals and target audiences.
- Conduct market research to identify the most effective media channels.
- Analyze historical campaign data to inform media mix and performance projections.
- Recommend channel-specific budgets and optimize spend based on performance metrics.
- Stay current on media trends, platform updates, and emerging technologies, including AI and automation tools.
- Launch, manage, and optimize paid media campaigns across platforms such as Google Ads, Meta, TikTok, LinkedIn, YouTube, and programmatic display.
- Track key KPIs such as leads, cost per acquisition (CPA), cost per lead (CPL), engagement rates, web traffic, and form fills.
- Hands-on experience with LinkedIn Lead Gen Forms, Matched Audiences, and B2B-specific targeting strategies.
- Experience closing the feedback loop between lead quality and campaign targeting — working with sales/CRM data to optimize for qualified leads, not just volume.
- Manage and allocate media budgets effectively across channels to maximize campaign performance.
- Maintain daily, weekly, and monthly budget pacing and ensure campaigns remain on schedule and within financial targets.
- Identify opportunities for cost-saving without compromising campaign effectiveness.
Requirements
- 4+ years of experience in media buying, preferably in an agency setting or with companies providing B2B services/recruiting to software development firms.
- Experience building performance reports and presenting campaign results to clients, including attribution methodology and spend-to-pipeline analysis.
- Strong experience in paid media platforms (Google Ads, Meta Business Suite, LinkedIn Ads, programmatic platforms).
- Proven track record of managing performance marketing campaigns with a focus on results.
- Proficiency in analytics and attribution tools (Google Analytics, Meta Ads Manager, third-party trackers, etc.).
- Exceptional analytical and problem-solving skills.
- Excellent communication and interpersonal skills.
- Self-motivated, detail-oriented, and able to work independently and as part of a team.
- Proficiency with media buying and planning tools.
Nice to Have
- Familiarity with B2B lead generation platforms such as Clutch, G2, or similar directories is a plus.
Benefits
- Competitive salary and bonuses, including performance-based salary increases.
- Generous paid-time-off policy
- Flexible working hours
- Work remotely
- Continuing education, training, conferences
- Company-sponsored coursework, exams, and certifications.
Additional Information
- Your contributions are highly valued by clients, and the work you do often has a direct and significant impact on their business.
- You will have the opportunity to work on a variety of projects for our incredible clients, which will accelerate your career growth.
- You’ll collaborate with modern technologies and work alongside some of the best professionals in the industry!
