Responsibilities
- Own funnel health across DTC, including paid acquisition, organic, lifecycle/CRM, landing pages, and conversion funnels; flagging degradation early and distinguishing signal from noise before it becomes a decision-making problem.
- Analyze marketplace dynamics and how supply-side factors, provider capacity, behavior patterns, and caseload variability affect conversion outcomes, and distinguish those signals from channel or funnel issues.
- Pressure-test AI-generated analyses, dashboards, and interpretations circulating across the org; catch metric misuse, attribution errors, and flawed framing before they influence decisions.
- Define and maintain data definitions, tracking taxonomy, and methodology conventions so that AI-assisted work across the team is built on a shared, reliable foundation.
- Own the analytical agenda; driving what gets investigated, how performance questions are framed, and the standard of evidence decisions are held to.
- Diagnose conversion path issues and assess where attribution models, including AI-assisted ones, may be misleading channel-level decisions.
- Partner with channel owners (Paid, Lifecycle, Organic) and WebOps to scope, prioritize, and translate analysis into performance opportunities.
- Own tracking implementation, signal health across paid channels and attribution system
Requirements
- 4–6 years of experience in marketing analytics, growth, or a performance analytics role, with full-funnel DTC exposure (not single-channel).
- Proven ability to pull and transform data independently; SQL is required; Python is a plus.
- Hands-on experience with modern analytics and BI tools such as Looker, Amplitude, and Snowflake.
- Active user of AI tools in analytical workflows and skeptical enough to know their failure modes. You use AI to accelerate your judgment, not replace it.
- Strong communicator to non-technical stakeholders, you can clearly explain why an analysis is wrong, not just that it is.
- Experience operating in organizations where both data complexity and analytical volume are high.
Nice to Have
- Marketplace experience. You understand that conversion outcomes are shaped by supply-side constraints, not just demand-side optimization.
- Exposure to attribution modeling and familiarity with the tradeoffs of different approaches (MTA, MMM, incrementality testing).
- Experience working in or alongside healthcare, behavioral health, or other regulated consumer categories.
Benefits
- A commitment to fostering flexible hybrid work
- A generous PTO policy with a minimum of three weeks off per year
- Free therapy coverage benefits to ensure our employees have access to the care they need (must be enrolled in our medical plans to participate)
- Competitive Medical, Dental, and Vision coverage with plans to meet every need, including HSA ($1,100 company contribution) and FSA options
- Employer-paid short-term, long-term disability, life & AD&D to cover life's unexpected events. Not only that, we also cover the difference in salary for up to seven (7) weeks of short-term disability leave (after the required waiting period) should you need to use it.
- Eight weeks of paid Parental Leave (if the parent also qualifies for STD, this benefit is in addition which allows between 8-16 weeks of paid leave)
- 401K retirement plan with 100% matching which immediately vests on up to 4% of base salary
- Travel to Denver 1x a year for annual Shift gathering
- Fourteen (14) company holidays
- Company Shutdown between Christmas and New Years
- Supplemental life insurance, pet insurance coverage, commuter benefits and more!
Work Arrangement
Hybrid
Additional Information
- Travel to Denver 1x a year for annual Shift gathering
