Responsibilities
- Own the Marketplace Roadmap: Lead the strategic vision and execution for the Core Marketplace pillar, specifically driving innovation in Search, Discovery, Product Recommendations, and overall Site UX.
- Balance the Ecosystem: Masterfully manage the critical trade-offs between monetization (Ad Units) and consumer experience, ensuring revenue goals are met without compromising user retention or journey fluidity.
- Scale the Team: Manage, mentor, and grow a team of Product Managers, establishing high standards for product specs, data rigor, and career development.
- Drive Cross-Functional Alignment: Partner deeply with Engineering, Design, and Data Science leadership to ensure technical feasibility, design excellence, and algorithmic accuracy.
- Translate Strategy to Revenue: Work closely with Sales and Marketing to define business cases and go-to-market strategies that turn marketplace capabilities into tangible business results.
- Obsess Over the User & Industry: Maintain a deep understanding of the cannabis consumer and the competitive landscape to stay ahead of mobile commerce and e-commerce trends.
- Data-Driven Decision Making: Utilize quantitative research, UI/UX studies, and marketplace analytics to identify growth opportunities and refine the 'find-to-order' conversion funnel.
- Rigorous Communication: Ensure all product initiatives have a clear 'why' by overseeing the documentation of thorough PRDs, business rationales, and success metrics.
- Build & Retain Talent: Lead the recruitment and onboarding of high-performing Product Managers; develop a talent pipeline that supports the future growth of the pillar.
- Performance Excellence: Establish and leverage clear KPIs to measure team impact; provide consistent, actionable feedback and comprehensive performance reviews.
- Cultivate a 'Product First' Culture: Champion a culture of continuous learning and accountability; proactively identify and remove organizational roadblocks.
- Technical & Tooling Mastery: Ensure all direct reports are highly proficient in our product stack – including self-service analytics, feature rollout/experimentation, and agile project management.
- Matrix Leadership: Teach and model effective stakeholder management, helping your PMs navigate complex relationships with Engineering, Sales, and Design in a matrixed environment.
Requirements
- Bachelor’s Degree in a relevant field or equivalent professional experience.
- 8+ years of product management experience with a focus on high-traffic marketplaces; including 2+ years of direct people management.
- Deep experience in at least two of the following: E-commerce, AdTech/Monetization, or Search/Discovery platforms.
- Demonstrated success working closely with Engineering and Data Science teams to build alignment on complex technical roadmaps.
- Experience developing and refining sophisticated KPIs to measure team performance, product health, and business impact.
Nice to Have
- A track record of successfully balancing monetization (Ad units) with high-quality consumer experiences (Discovery/UX).
- A natural curiosity for the Cannabis economy and its unique regulatory and UX challenges.
- Exceptional ability to translate customer pain points into elegant product solutions that drive both user delight and revenue.
- Persuasive written and verbal communication skills, with the ability to distill complex marketplace dynamics into clear narratives for executive stakeholders.
Benefits
- Physical Health (Medical, Dental & Vision) - 100% employer-paid premium for employees - Up to 80% coverage for dependents - Company HSA contribution with the High Deductible Health Plan - 401(k) Retirement Plan (employer will match contribution up to 3.5% of employee contribution) - Basic Life, Voluntary Life and AD&D Insurance options - Supplemental, voluntary benefits - Student Loan Repayment/529 Education Savings with a monthly company contribution - FSA (Medical, Dependent, Transit and Parking) - Voluntary Life and AD&D Insurance - Critical Illness Insurance - Accident Insurance - Short- and Long-term Disability Insurance - Pet Insurance - Identity theft protection - Legal access to a network of attorneys - PTO, paid sick leave, and company holidays (including a 2026 holiday shutdown) - Paid parental leave
Additional Information
- The base pay range for this position is $164,953 - $194,896 per year
