About the Role
Own and scale the global account-based marketing strategy by identifying, targeting, and engaging strategic accounts through coordinated cross-functional initiatives that drive measurable business outcomes.
Responsibilities
- Develop and manage a unified global ABM strategy aligned with regional sales goals
- Identify and prioritize high-value target accounts using data-driven insights
- Collaborate with sales leadership to ensure alignment on account engagement
- Design multi-channel campaigns tailored to specific account segments
- Lead cross-regional marketing teams to ensure consistent execution
- Measure and report on ABM program performance using key metrics
- Optimize targeting and messaging based on campaign results
- Integrate ABM efforts with digital marketing and content strategies
- Manage budget allocation for global ABM initiatives
- Build playbooks and frameworks for scalable ABM operations
- Drive adoption of ABM best practices across marketing teams
- Partner with product marketing to align messaging with customer needs
- Oversee personalization at scale for high-impact account outreach
- Strengthen coordination between marketing, sales, and customer success
- Evaluate and implement ABM technology platforms and tools
- Ensure compliance with data privacy regulations across regions
- Foster relationships with external agencies supporting ABM efforts
- Present strategic updates to senior leadership
- Mentor regional ABM leads to maintain program consistency
- Stay current with global ABM trends and competitive landscape
- Support expansion into new markets through targeted account strategies
- Align KPIs across regions to ensure cohesive performance tracking
- Drive thought leadership initiatives to elevate program visibility
- Manage external communications related to ABM successes
- Ensure brand consistency in all ABM-related materials
Compensation
Competitive salary with performance incentives
Work Arrangement
Remote (Worldwide)
Team
Collaborative marketing and sales alignment team focused on enterprise growth
Why This Role Matters
This position plays a critical role in shaping how the organization engages its most strategic customers worldwide. By unifying ABM efforts across regions, the director ensures consistent, high-impact outreach that drives revenue growth and strengthens customer relationships.
Growth Opportunities
The role offers exposure to global markets and senior leadership, with opportunities to influence marketing strategy at scale. Success in this position can lead to broader leadership responsibilities within the marketing organization.
Not available
