Responsibilities
- Media Buying - Hands-on keyboard experience with managing and optimizing paid campaigns on platforms like Google Ads, Meta Ads, LinkedIn Ads, etc.
- Experience in building out full funnel campaigns (Brand Awareness, Consideration, Conversion, Retargeting)
- Write, test, and optimize ad copy, ensuring continuous performance improvement.
- Demonstrated ability in managing paid media budgets, along with forecasting and budgeting for paid media channels.
- Proficient in translating data into insights using tools like Google Analytics.
- Work closely with Growth, Product Marketing, and Design teams to develop effective campaigns.
- Creative Strategy - Lead the creative learning agenda, focusing on performance acquisition, creative strategy and development.
- Write converting creative briefs for UGC creators and in-house Design teams.
- Strong project management and communication skills to manage and direct static/video editing reviews, paying close attention to transitions, text placements, hooks, etc.
- Drive continuous innovation by integrating creative performance insights, creative trends (both paid and organic), and customer insights.
- Experience with conducting creative research through platforms like Ads Library, as well as, deep dive into customer research.
- Curiosity to explore and apply AI tools for generative creatives, ad copy, and workflow improvements.
Requirements
- 3+ years of experience working in a performance marketing team at a brand or agency, focusing on hands-on keyboard experience with paid search, paid social channels and creative development.
- Professional working efficiency (B2 level minimum) in German with proven ability to write high-converting German ad copy and adapt campaigns for German-speaking audiences.
- Passion for combining storytelling with data to create high-converting ad creatives.
- Experience in directing creative teams, agencies, and UGC creators.
- Knowledge of digital marketing technologies, media buying strategies, and how to impact performance marketing critical metrics with campaign optimizations and creative strategies (CPA, CVR, CTR, etc.).
- Outstanding organizational skills and experience with project management systems.
- Experience in using Google Analytics or equivalent analytics platforms.
- An experimental mindset and curiosity about applying AI tools in marketing workflows.
Nice to Have
- Experience with creative analytics platforms such as Motion is a plus.
Benefits
- Impact: Become part of a fast-growing scale-up taking over the People Performance & Enablement space by making work fulfilling for more than two million people by 2025
- Teammates: Join a diverse and international team of talented, smart, and kind people
- Feedback and recognition: We value feedback exchange and celebrating successes — big and small
- Hybrid model: We encourage you to spend 2 days per week in our Berlin office (Tuesdays and Thursdays are our sponsored lunch days, where lunch is provided by Leapsome).
- Flexible work: Experience a work-life balance with flexible hours and the option of working elsewhere for up to 2 months per year
- Learning and Development: Develop your skills with a yearly development budget of €2,000 and access to Good Habitz platform
- Vacation: Take 30 vacation days every year plus public holidays (or upgrade to 40 vacation days at adjusted pay) & benefit from a month-long paid sabbatical after 5 years with Leapsome
- Health & Wellness: Stay active and healthy with a free Urban Sports Club membership and Oliva subscription
- Mental health: Access to 1:1 therapy sessions via our mental health partner, plus company workshops and learning pathways on topics like mindfulness and digital wellness
- Corporate Benefits: Get exclusive discounts and deals from our partners.
- Work-from-home stipend: Receive a one-time work-from-home stipend of €1,000
- Monthly team activities: Have fun at monthly team activities like kayaking, laser tag, and game nights
- Competitive pay and pre-IPO equity package
Work Arrangement
Hybrid — Berlin
Additional Information
- Professional working efficiency (B2 level minimum) in German
- Hybrid model: 2 days per week in Berlin office
- Flexible work hours
- Option of working elsewhere for up to 2 months per year
