Paired is looking for a Director of Creative Strategy to own and elevate our brand across all consumer touchpoints. This is a senior creative leadership position responsible for defining, refining, and enforcing a cohesive brand system across packaging, web, paid media, lifecycle, and product.
What You'll Do
- Own and evolve the brand’s visual identity and creative direction.
- Establish and enforce brand standards across all channels.
- Build strong product guardrails and ensure cohesive execution.
- Maintain visual consistency across web, packaging, paid, email, and organic.
- Lead full rebrands or major brand refresh initiatives.
- Translate brand positioning into cohesive visual systems.
- Elevate packaging design, visual hierarchy, and shelf presence.
- Continuously refine brand perception as the company scales.
- Build scalable creative systems, templates, and workflows.
- Balance strong aesthetics with clarity, usability, and conversion.
- Design within performance-driven DTC environments (Meta, paid social, landing pages).
- Understand how creative influences CTR, CVR, CPA, and overall efficiency.
- Iterate based on data while protecting brand integrity.
- Lead and develop internal designers and external partners.
- Maintain high creative standards across the organization.
- Provide clear direction and elevate overall creative output.
What We're Looking For
- 8+ years in brand design or creative leadership, primarily within CPG.
- Experience operating inside performance-driven DTC businesses.
- Proven history of leading rebrands or significant brand evolutions.
- Strong portfolio demonstrating packaging, web, and paid creative excellence.
- Currently operating within a high-growth brand environment.
- Expert-level proficiency in Figma and modern design systems.
- Deep experience across website design, packaging, product imagery, and paid creative.
Technical Stack
- Figma
Team & Environment
This is a senior creative leadership position.
Benefits & Compensation
- Ability to work remotely.
- Salary: $200,000 USD.
Work Mode
This is a remote position open to candidates based in the US.
Paired is an equal opportunity employer.
