About the Role
This role is responsible for shaping and directing the global paid search strategy to maximize return on advertising spend. The individual will lead a team of specialists, collaborate with cross-functional partners, and use analytics to guide decision-making and scale performance.
Responsibilities
- Define and execute the global strategy for paid search campaigns
- Lead a team of performance marketing experts managing PPC initiatives
- Optimize bidding strategies and budget distribution across regions
- Use data analytics to assess campaign effectiveness and identify opportunities
- Collaborate with product and engineering teams to improve tracking infrastructure
- Develop scalable processes for campaign management and reporting
- Monitor industry trends and emerging technologies in search advertising
- Manage relationships with external vendors and technology partners
- Align paid search efforts with broader customer acquisition goals
- Drive testing and experimentation to improve conversion rates
- Ensure compliance with advertising policies across platforms
- Present performance insights and strategic recommendations to senior leadership
- Support market expansion through localized campaign strategies
- Evaluate and integrate new advertising platforms and features
- Improve keyword targeting and audience segmentation approaches
- Enhance attribution modeling to reflect customer journey complexity
- Lead quarterly planning cycles for budget and goal setting
- Foster a culture of innovation and continuous improvement
- Manage risk and ensure brand safety in ad placements
- Develop talent and build career paths within the team
- Implement tools and dashboards for real-time performance monitoring
- Coordinate with legal and compliance teams on data usage policies
- Support crisis management related to ad campaigns when needed
- Promote knowledge sharing across digital marketing functions
- Ensure alignment with sustainability and responsible advertising standards
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model with flexibility based on location and role needs
Team
Part of the global marketing leadership team focused on digital acquisition and performance optimization
What We Offer
- Opportunity to lead a critical component of global customer acquisition
- Exposure to international markets and diverse teams
- Access to cutting-edge advertising technology and data platforms
- Support for professional development and leadership growth
- Inclusive culture that values innovation and accountability
About the Team
- The performance marketing team drives scalable growth through data-led strategies
- We focus on efficiency, innovation, and long-term customer value
- Team members are encouraged to experiment and challenge the status quo
- Collaboration with data science, product, and engineering is central to our approach
Available for qualified candidates requiring relocation support
