Karriereweg GmbH is hiring a Digital Marketing Specialist (m/w/d)

Karriereweg GmbH is looking for a Digital Marketing Specialist (m/w/d) to own our digital communication and optimize our market presence. In this role, you will coordinate and execute digital marketing measures in close collaboration with a Fractional CMO to maximize reach and perception. You will operate in an environment passionate about recruitment and focused on sustainable, value-adding talent solutions.

What You'll Do

• Implement digital marketing strategy measures independently with the Fractional CMO to maximize reach and perception.
• Coordinate the creation of high-quality content for whitepapers, blog articles, PR articles, and social media posts on platforms like LinkedIn and Instagram.
• Steer email marketing campaigns and plan targeted newsletter formats together with the sales team.
• Support the creation of targeted SEO/SEM/SEA measures, create landing pages, and optimize websites for better findability and usability.
• Coordinate closely with the Fractional CMO and management, steer external service providers (e.g., via Fiverr), and ensure campaigns are measurably successful.
• Track marketing KPIs and measure the success of posts and campaigns.
• Select professional image material and implement it within corporate identity guidelines for all digital marketing formats.

What We're Looking For

• 2–4 years of hands-on experience in digital marketing.
• Completed training or a degree in Digital Marketing, Communication, or a comparable field.
• A hands-on mentality: ability to identify potential, bring your own ideas, and implement them directly.
• Experience with Content Management Systems (WordPress), email marketing tools, and performance tracking.
• Project coordination skills: ability to handle multiple topics simultaneously, work in a structured manner, and communicate effectively.
• Strategic thinking with a sense for effective communication and consistent implementation of measures.
• Strong communication skills in both German and English (each at least C1 level).

Nice to Have

• Experience in a B2B environment, or B2C with a focus on the service sector.
• First practical experience with communication on B2B portals like LinkedIn.
• Application of AI tools and first experience with digital marketing tools such as Pipedrive or Scompler.
• SEO/SEA know-how.

Technical Stack

• WordPress, Fiverr, LinkedIn, Pipedrive, Scompler

Team & Environment

You will work closely with a Fractional CMO and the management team within a small, agile company of 1-10 employees, reporting directly to the Fractional CMO.

Benefits & Compensation

• An environment where you can make a real impact and actively shape the company's growth.
• Flexible working: hybrid model with 100% remote work possible.
• Attractive compensation package: a fixed salary and a performance-based team bonus.
• Personal development opportunities: targeted further training, mentoring, and growth opportunities.
• Top equipment and modern tools.
• Annual salary range: €30,000 to €48,000.

Work Mode

This position offers a hybrid work model, with the option for fully remote work.

Karriereweg GmbH is an equal opportunity employer.