Responsibilities
- Lead the development, execution, and optimization of paid media campaigns across platforms including Google, Bing, LinkedIn, Meta (Facebook/Instagram), YouTube, and others.
- Align channel strategies with broader demand generation goals to maximize pipeline and ROI.
- Manage the end-to-end media calendar and ensure timely execution of campaigns.
- Serve as the primary point of contact for Restaurant365’s paid media agency.
- Own the paid media budget, including allocation, pacing, forecasting, and reconciliation.
- Make real-time adjustments to maximize efficiency and deliver against CPL and Build Value+ targets.
- Monitor KPIs and deliver reporting on campaign performance (e.g., impressions, clicks, CPL, Qualified Rate, pipeline contribution, ROI).
- Work closely with Marketing Operations to ensure accurate tracking and attribution.
- Test, learn, and iterate to continuously improve campaign results.
- Partner with the Demand Generation team on account-based marketing initiatives by leading the media strategy, targeting, and execution for identified high-value accounts and segments.
- Leverage tools like 6sense, LinkedIn Matched Audiences, and custom audiences for precision targeting.
- Collaborate with Field Marketing, SEO, Content, Creative, and Sales to ensure campaign alignment and effective messaging.
- Partner with the SEO and Content teams on landing page testing and conversion rate optimization.
- Manage day-to-day operations within advertising platforms and coordinate with Marketing Ops to maintain UTM standards, tracking, and integrations.
- Identify opportunities to evolve the digital marketing tech stack and workflows.
- Other duties as assigned.
Requirements
- 5+ years of digital marketing experience, including hands-on paid media management in a B2B or SaaS environment.
- Strong expertise in Google Ads, Bing, LinkedIn Ads, Meta, and YouTube.
- Proven ability to manage large-scale media budgets with performance accountability.
- Excellent analytical skills with experience in campaign reporting and ROI analysis.
- Familiarity with CRM and marketing automation platforms (e.g., Salesforce, Marketo).
- Strong communication and collaboration skills.
- Self-starter who thrives in a fast-paced, results-oriented environment.
Nice to Have
- Experience with ABM platforms (e.g., 6sense, Demandbase).
- Experience working with external agencies or media vendors.
- Familiarity with Domo or similar BI tools.
- Experience in restaurant tech or a similar B2B vertical.
Benefits
- Comprehensive medical benefits, 100% paid for employee.
- 401k + matching.
- Equity Option Grant.
- Unlimited PTO + Company holidays.
- Wellness initiatives.
Work Arrangement
Hybrid — Austin, TX, Irvine, CA, Akron, OH
Additional Information
- This role requires a hybrid work schedule based out of one of our office locations: Austin, TX; Irvine, CA; or Akron, OH.
