Responsibilities
- Edit concise, direct-response video content tailored for platforms such as Meta and TikTok
- Assemble user-generated content, testimonials, product demonstrations, and founder-led footage
- Produce diverse video versions focusing on different hooks, calls to action, and messaging angles
- Utilize preferred editing software including CapCut or Premiere Pro
- Incorporate AI-powered tools like ChatGPT, Pika, Descript, and Runway to enhance efficiency
- Develop compelling video scripts and write persuasive ad copy
- Design static visual ads optimized for conversion on paid social channels
- Apply standardized templates and creative systems such as Butter or Creative OS for speed
- Transform competitive research and reference materials into brand-aligned advertisements
- Generate multiple versions of ads to test variations in headlines, layouts, and promotional offers
- Collect, manage, and organize media assets including UGC, stock footage, hooks, and B-roll
- Quickly refine content based on performance data and team feedback
- Maintain high output volume while preserving quality and impact
Work Arrangement
Hybrid
Responsibilities
- Edit short-form direct response video ads for Meta, TikTok, and other platforms
- Cut UGC, testimonials, product demos, and founder-led content
- Create multiple video variations (hooks, CTAs, angles) for testing
- Use editing tools like CapCut, Premiere, etc (your choice)
- Leverage AI tools (ChatGPT, Pika, Descript, Runway) to speed up workflows
- Craft scripts and write copy for video concepts
- Design high-converting static ad creatives for paid social
- Use templates and systems (e.g., Butter, Creative OS) to move fast
- Adapt competitor inspiration and swipe files into on-brand ads
- Create multiple variations for testing (headlines, layouts, offers)
- Source and organize assets (UGC, stock, hooks, B-roll)
- Iterate quickly based on performance and feedback
- Deliver high-volume output without sacrificing effectiveness
