UserWise Services is looking for a Creative Director / Lead Game Designer to own the creative vision, game feel, and design quality of a new mobile free-to-play game based on a globally recognized licensed IP. This is a hands-on leadership role in a lean team, bridging mass-market accessibility with long-term retention from early prototypes through launch.
What You'll Do
- Define and own the overall creative vision, experience pillars, and player fantasy.
- Act as the guardian of the core loop and game feel, ensuring interactions, feedback, pacing, and rewards feel satisfying.
- Establish and uphold the design quality bar across gameplay, progression, monetization, and LiveOps.
- Make final calls on major design trade-offs to preserve clarity, cohesion, and emotional impact.
- Shape the core loop, session structure, and high-level progression strategy.
- Architect the game’s retention strategy, designing emotional highs/lows and session flows for long-term engagement.
- Guide the direction of economy, rewards, streaks, and monetization systems to serve core fun.
- Ensure trivia gameplay, meta systems, and social mechanics work together holistically.
- Serve as the creative and design lead while remaining deeply hands-on in day-to-day development.
- Guide and mentor other designers (systems, economy, feature/content) while contributing directly to game design.
- Partner closely with the Lead Producer on scope, priorities, and milestone planning.
- Collaborate daily with the Technical Director to align design intent with technical execution.
- Work with Art and UI/UX leadership to ensure design, visuals, and UX reinforce the same vision.
- Actively design, prototype, and iterate on core gameplay, flows, and experience moments.
- Lead and participate in rapid prototyping to validate fun, clarity, pacing, and player delight.
- Personally own the design of key features or experience pillars, especially during early and mid-production.
- Review and iterate on designs from other designers, providing clear, actionable feedback.
- Deconstruct competitor experiences to inform polish, pacing, and player motivation.
What We're Looking For
- 8-10+ years of professional game design experience, including leadership responsibility.
- Proven experience owning design vision, game feel, and quality on a shipped mobile F2P title.
- Strong background in casual or hybrid-casual games with an emphasis on progression and retention.
- Demonstrated mastery of player motivation, feedback loops, pacing, and polish.
- Experience improving or owning retention metrics (D1/D7/D30+) on live products.
- Comfortable working hands-on with prototypes and collaborating deeply with engineering and art.
- Excellent communication and decision-making skills.
- Fluent in English; effective in a remote, international team.
Nice to Have
- Experience working on licensed IP.
- Experience guiding a design team across MVP → soft launch → live.
- Familiarity with LiveOps, events, and post-launch iteration.
- Hands-on experience with Unity or other game engines.
- Familiarity with AI-assisted development or gameplay systems, such as content generation, tuning automation, or adaptive difficulty.
Team & Environment
This is a lean team where you'll take a hands-on leadership role and be the final design decision-maker as the team grows. You'll join a veteran-led, passionate, and execution-focused group.
Benefits & Compensation
- Own the creative vision of a new mobile game from concept to global launch.
- Work with a veteran-led team in a lean, high-ownership environment.
- High visibility and direct impact on a flagship project.
- Opportunity to build and shape a growing design team.
- Work on a globally recognized IP with real brand reach and growth potential.
Work Mode
This is a 100% remote position with flexible work. The role is open to all EU locations.
UserWise Services is an equal opportunity employer.
