Position at American First Finance
Creative Director
American First Finance
The Creative Director is responsible for leading and executing the American First Finance (AFF) brand strategy across all customer and merchant touchpoints. This role ensures consistent, high‑quality creative execution across digital, print, web, and video platforms, supporting business objectives and enhancing the overall customer experience.
Key Responsibilities
Own and evolve the AFF brand vision, creative standards, and visual identity
Lead creative development for campaigns, product launches, and key initiatives
Translate business strategy, insights, and performance data into effective creative solutions
Ensure brand consistency and quality across all channels and deliverables
Oversee web page development and video creation/editing
Manage and mentor internal creative partners and external agencies
Collaborate cross‑functionally with marketing, product, performance, and growth teams
Present creative concepts and recommendations to leadership and key stakeholders
Qualifications
7–10+ years of creative experience with progressive leadership responsibility
Strong portfolio demonstrating brand development and multi‑channel execution
Expertise in visual design, storytelling, and brand governance
Hands‑on experience building web pages and producing video content
Excellent communication, presentation, and stakeholder management skills
Experience in digital‑first, performance‑driven, B2C/B2B, or agency environments
What We Offer
Medical, dental, vision, life, and supplemental insurance
Paid vacation and sick time
401(k) retirement plan
Tuition reimbursement (up to $2,000 annually)
Employee discount program and pet insurance
About American First Finance
American First Finance is a wholly owned subsidiary of FirstCash, a publicly traded organization supporting more than 13,000 merchant partners across the United States and Latin America.
Equal Opportunity Employer
FirstCash Holdings, Inc. is committed to equal employment opportunity and full inclusion of all qualified individuals. Reasonable accommodations are available for individuals with disabilities.
Recruiter_US@firstcash.com | 817‑317‑2500
Apply on company website Coppell, Texas On-site Full-time USD 2,000 / year
American First Finance is hiring a Creative Director
About company
FirstCash Holdings, Inc. is the leading international operator of pawn stores and a premier provider of technology-driven point-of-sale payment solutions, both dedicated to serving cash- and credit-constrained consumers. With over 3,000 pawn stores across 29 U.S. states, the District of Columbia, and Latin America—including Mexico, Guatemala, Colombia, and El Salvador—FirstCash offers a diverse selection of pre-owned jewelry, electronics, tools, appliances, sporting goods, musical instruments, and more. In addition, our stores provide small, non-recourse pawn loans secured by pledged personal property, offering accessible financial solutions to the communities we serve. Through our wholly owned subsidiary, American First Finance (AFF), FirstCash also delivers lease-to-own and retail finance payment solutions for consumer goods and services. With a nationwide network of over 13,000 retail merchant partners, we help customers access flexible financing options tailored to their needs. With a workforce of approximately 20,000 employees across the U.S. and Latin America, FirstCash is committed to excellence, innovation, and financial inclusion. As a recognized industry leader, the company is a proud component of both the S&P MidCap 400 Index® and the Russell 2000 Index®.
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