Responsibilities
- Drives category growth, brand performance and consumer engagement across RO and BG markets focusing on comprehensive portfolio deployment, range management, media planning, campaign translation and execution, artwork translation, local & global brands management and compiling and sharing key market insights.
- Co-creates with the global category & brands teams category strategy and executes it for the Romanian and Bulgarian market
- Takes responsibility and shapes category P&L with special focus on Total Gross Profit level
- Cooperates with global teams (category, brand)
- Monitors market, competitors and JDE performance and adjusts plans & activities accordingly
- Leads international team of professionals responsible for the given category
- Adapts regional or global marketing initiatives to local market dynamics and consumer needs.
- Coordinates all activities within the scope of local launches of New Product Development or Product Adaptations across RO/BG markets
- Oversees local range management across RO/BG markets to ensure consistent product availability
- Manages external communication activities (including social media) and maintains relationship with local media all in line with the communication and media strategy of the brands in scope
- Translates the category strategy guidelines into local marketing campaigns by managing local execution of advertisement and promotion activities
- Is responsible for compiling local knowledge and key market insight and sharing this information with the central marketing organization for potential innovations and trends
- Support pricing, positioning and promotional strategies to maximize category performance
- Partners with Shopper Marketing, Sales / Key Account teams to ensure strong alignment between marketing initiatives and commercial priorities
- Development and control of marketing budget, including media campaigns, promotions and other advertisements
Team
Structure: Leads an international marketing team.
