Responsibilities
- drive growth through our brand, and establishing Alan as the leading health insurance brand
- shape how we show up locally, bringing global brand excellence to life while creating campaigns that resonate authentically
- have significant autonomy to build our brand presence, with a clear mandate and a budget to make an impact
- drive branded organic traffic growth
- own the strategy and execution for making Alan a top-of-mind brand in Belgium, building a local brand planning that maximizes reach, memorability and as a consequence traffic impact
- track performance, identify what resonates with Belgian audiences, and continuously optimize your approach to accelerate growth
- have autonomy, and responsibility, over a local budget to deploy to achieve these objectives
- Bring global brand campaigns to life in Belgium
- Create high-impact local brand initiatives
- Lead press campaigns
Requirements
- 5+ years experience in brand marketing, communications, or related roles
- Full English fluency (written and spoken)
- Native-level Dutch (bilingual Dutch/French is a strong plus)
- Scrappy and resourceful: Proven track record creating and executing successful brand campaigns with limited budgets and resources
- Creative problem-solver: Ability to achieve big impact through frugal, innovative approaches rather than heavy spending
- Data-driven: Strong analytical skills with ability to measure campaign impact and ROI
- Budget-conscious: Experience efficiently managing budgets with a focus on maximizing ROI through creative, scrappy solutions
- Experience with press relations and media coordination in a B2B market
- Excellent storytelling and content creation skills across channels
- Entrepreneurial mindset: you're a self-starter who thrives building in fast-paced environments
- Comfortable with ambiguity: You navigate independently, taking initiative to build programs from scratch with minimal guidance
- Strong ownership mentality with focus on delivering results
- Collaborative spirit with ability to influence across teams and geographies
Nice to Have
- Background in high-growth tech or startup environments
- Existing relationships in Belgian media or influencer landscape
- Understanding of Belgian B2B market or health insurance sector
Benefits
- Fair rewards. Generous equity packages complement your base salary.
- Flexible Office. Amazing office space at our HQ in Paris, sponsored co-working hubs in Ghent Brussels or Antwerp or a full-remote experience with home office equipment sponsorship, we want you to live where you’re the happiest.
- All the tools you need. Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones.
- Flexible vacation policy and flexible working hours. organize your time as you wish.
- Delightful healthcare insurance. Extremely comprehensive health insurance - 100% of the contribution covered by Alan for you and your family.
- Transport. You can use your own inspiration based on the Green mobility budget (for Senior level Alaners).
- Learning & Training opportunities. A highly flexible Training policy free books and budget to attend and speak at conferences if the opportunity arises.
- Personal growth through coaching: At Alan, coaching isn't just a perk - ****it's core to who we are. Every Alaner is paired with a dedicated coach from day one, who helps maximize their impact, nurture engagement, and navigate Alan's values to develop their full potential.
- Parental leave. Extended parental leave for all new parents.
Work Arrangement
Hybrid
Additional Information
- organize your time as you wish
- Top of the range equipment: Macbook Pro, keyboard, laptop stand, monitor, and Bose noise-canceling headphones
- You can use your own inspiration based on the Green mobility budget (for Senior level Alaners).
