About the Role
The Associate Product Marketing Manager will lead acquisition-focused marketing initiatives, working closely with product, sales, and creative teams to develop compelling messaging, campaigns, and go-to-market strategies that attract new customers.
Responsibilities
- Develop and implement marketing strategies to drive customer acquisition
- Collaborate with product teams to understand new features and service enhancements
- Create clear, persuasive messaging that highlights product value
- Lead campaign planning and execution across digital and local channels
- Analyze market trends and customer insights to inform marketing direction
- Partner with creative teams to produce marketing assets
- Support pricing and promotion strategies for new market launches
- Work with sales teams to align marketing efforts with field goals
- Track and report on campaign performance using key metrics
- Optimize acquisition funnels based on data-driven insights
- Manage timelines and deliverables across cross-functional teams
- Conduct competitive analysis to identify market opportunities
- Translate technical product details into customer-friendly language
- Ensure brand consistency across all marketing materials
- Assist in the development of go-to-market plans for new regions
- Coordinate with external agencies and vendors as needed
- Gather customer feedback to refine marketing approaches
- Support A/B testing of messaging and creative elements
- Maintain documentation of marketing strategies and results
- Present findings and recommendations to stakeholders
- Drive localization of campaigns for regional relevance
- Identify scalable tactics for high-growth markets
- Leverage customer segmentation to improve targeting
- Contribute to long-term marketing roadmaps
- Ensure compliance with regulatory and advertising standards
Compensation
Competitive salary and benefits package
Work Arrangement
Hybrid work model
Team
Part of the marketing team focused on customer acquisition and product growth
About the Team
This role is part of a dynamic marketing team dedicated to expanding access to high-speed internet through targeted, data-informed campaigns. The team values innovation, collaboration, and measurable impact.
What You’ll Achieve
You will play a key role in shaping how new customers discover and engage with the service. Success means increased sign-ups, improved campaign ROI, and stronger market presence in both new and existing areas.
Not specified
