Concepta is hiring an Amazon PPC Specialist to achieve product sales and advertising spend goals through strategic campaign management. You will play a key role in scaling our Amazon-focused beauty and nutrition brand by owning and optimizing advertising performance.
What You'll Do
- Develop and implement comprehensive Amazon PPC advertising strategies.
- Build and cluster a comprehensive semantic core and design campaign structures with targeting rules, bid strategies, and negative keyword logic.
- Create and execute launch plans aligned with the advertising strategy.
- Set up new campaigns based on defined structures and product goals.
- Analyze campaign performance using key reports (STR, SQP, Placement Report, etc.) to identify actionable insights.
- Adjust bids, targeting, and budgets to meet performance KPIs (sales, margin, TACOS, ACOS).
- Test new campaign types, expand keyword portfolios, and scale successful campaigns.
- Monitor competitor performance, pricing, share of voice, and organic vs. paid visibility.
- Identify market opportunities to improve campaign efficiency and product positioning.
- Prepare daily, weekly, and monthly performance reports aligned with product KPIs.
- Provide data-driven recommendations for optimization and scaling.
What We're Looking For
- 3+ years of proven success managing Amazon PPC campaigns.
- Demonstrated experience handling advertising portfolios with monthly budgets of $100,000+.
- Deep understanding of key advertising and business KPIs and how to influence them.
- Strong knowledge of Amazon algorithms and ranking mechanisms.
- Proficiency with tools such as Helium10, DataRova, Google Sheets, and Scale Insights.
- Experience working with Brand Analytics reports and interpreting their data.
- High attention to detail and strong analytical thinking.
- Systematic and data-driven approach to problem-solving.
- Ability to work effectively with large datasets.
- English proficiency at B2+ level, required for reading reports, using English-based tools, watching training materials, and future reporting.
Technical Stack
- Helium10
- DataRova
- Google Sheets
- Scale Insights
Team & Environment
You'll join an ambitious, cross-functional team in a supportive environment. You will have full ownership of product strategy and performance, with a direct impact on company growth.
