We are the challenger network for challenger brands.
Founded on 24th January 2002, VCCP was created by four partners united by their desire to challenge the bad habits of the industry. They believed they could build a better type of agency — for both their clients and the people who work there. This motivation continues today, driving the agency to challenge what's wrong and support brands that dare to be different.
The agency operates on ten founding principles: Be on time, Be honest, Be approachable, Be happy, Be clear, Be agile, Be lean, Be proud, Be responsible, and Be unprecious. These values form a code of conduct that guides internal culture and client relationships.