Rival Group integrates leading-edge technology, rich audience access, and expert research consulting to unlock deeper insights and drive business growth.
Rival Group was founded on the belief that the future of insights lies at the intersection of technology, audience engagement, and expert human interpretation. We bring together best-in-class capabilities to help brands understand their customers more deeply and act more decisively. Our operating companies – Rival Tech, Angus Reid Group, and Reach3 Insights – work synergistically to provide a holistic approach to market research and customer intelligence, empowering businesses to navigate complexity and achieve meaningful results.
Rival Group is proud to be majority-owned by the Reid Family, long-time leaders in market research innovation across North America. From founding the Angus Reid Group in 1979 to launching Vision Critical (now Alida), the family has upheld a legacy of quality, integrity, and forward-thinking insights.
