Novel helps brands create a true omnichannel experience through wallet passes. By integrating with existing loyalty platforms, it enables customers to join loyalty programs and redeem balances seamlessly both online and in-store.
The platform offers push notifications via wallet passes, allowing businesses to reach customers on their lock screens without requiring a dedicated app. These notifications can be used for marketing, location-based promotions, and automated reminders for balance updates or expiring offers.
Novel integrates with major e-commerce and loyalty platforms like Shopify, Yotpo, Smile.io, and others, enabling email capture, customer profile creation, and data-driven marketing. It also provides analytics on revenue, customer behavior, referrals, and campaign performance to help businesses grow.
