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PowerBI is a Microsoft business intelligence and data visualization platform that enables users to connect to diverse data sources, transform raw data, and create interactive dashboards and reports. It supports real-time analytics and is widely used for performance monitoring, financial analysis, and operational reporting.

Professionals skilled in PowerBI typically work with structured data from databases, spreadsheets, and cloud services to build visual models that communicate insights effectively. They use DAX (Data Analysis Expressions) for custom calculations and measures, and understand data modeling concepts such as relationships, star schemas, and dimensional modeling.

Create interactive reports and dashboards using PowerBI Desktop and Service
Connect to and integrate data from SQL, Excel, Azure, and other sources
Apply DAX to build calculated columns, measures, and time intelligence functions
Design data models to support accurate aggregation and filtering
Share reports securely via PowerBI Service and embed visuals in web applications
Ensure data accuracy and performance through query optimization and data transformation

PowerBI is commonly used by data analysts, business intelligence specialists, financial analysts, and operations managers across sectors including finance, healthcare, retail, and technology. Employers expect practitioners to understand data governance, row-level security, and report publishing workflows. Familiarity with Power Query for data cleaning and transformation is also essential. While PowerBI integrates with other Microsoft tools like Azure and SQL Server, it can also connect to third-party platforms such as Salesforce and Google Analytics, making it a versatile skill for cross-platform reporting.

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