{"department":"Online Marketing","description":"

Online Reputation Management (ORM) is the practice of shaping and maintaining how a brand, individual, or organization is perceived online. It combines monitoring digital mentions, addressing negative content, promoting positive information, and engaging with audiences across websites, social media, review platforms, and search engines.

ORM is commonly used by public relations specialists, digital marketers, brand managers, customer service teams, and corporate communications professionals. Industries such as hospitality, healthcare, e-commerce, technology, and professional services rely on ORM to protect brand integrity, manage crises, and build trust with customers.

Professionals skilled in ORM are expected to monitor online reviews, respond to feedback, manage search engine results, and mitigate the impact of negative press or user-generated content. They use tools to track brand mentions, analyze sentiment, and coordinate responses across channels while adhering to ethical and legal standards.

Monitor brand mentions on social media, review sites, and search engines
Respond to negative reviews and customer complaints professionally
Promote positive content to improve search visibility
Collaborate with PR and marketing teams during reputation crises
Use analytics to measure sentiment and track ORM effectiveness
Apply SEO strategies to influence search engine results pages (SERPs)

Effective ORM requires a blend of communication skills, digital literacy, and strategic thinking. It is not about removing truthful negative content but about ensuring a balanced and accurate online presence. Success in ORM is measured by improved public perception, higher customer trust, and stronger brand resilience over time.

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